Taboola was recognized at Max Summit as a new technology platform to the region—those that have serviced Korea for three years or less.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn’t be further from the truth.
Instead of sitting out during the busy season, digital marketing professionals use these times to double-down on your campaigns and more.
This year was a tipping point for Taboola, with over half of our revenues now coming from mobile devices. Consumers around the world are spending more time on their smartphones, and in many emerging markets, these smaller screens are the only way that people access the web, presenting both new challenges and opportunities for our publisher and brand partners. While Taboola’s product team has always been focused on creating multi-platform solutions, we’ve also realized the importance of reaching consumers within native mobile app experiences (see our recent work with AP Mobile). Online user behavior varies extensively across the web — depending on context, device type, referral source, and more — and people immersed within mobile apps have proven to be particularly engaged, which makes these partnerships so valuable. Today, I’m excited to announce that Taboola has teamed up with InMobi, one of the world’s largest mobile advertising platforms. InMobi operates […]
Mobile needs to be a core part of every publisher’s strategy. Across the entire Taboola network, publishers are seeing more than half their traffic from smartphones and tablets— up from an average of 25% at the beginning of last year. While a responsive web design should be par for the course at this point, it is not enough of a strategy to ensure the satisfaction of your smartphone and tablet readers. Mobile traffic is fundamentally different from desktop traffic in that it is more likely to come from social media and to be accessing your site from a slower internet connection. As a result, these users exhibit different behaviors and have different needs that should be met if you are going to keep them engaged with your content. Earlier this year, we shared a collection of 7 tips for optimizing your mobile monetization strategy. Today, we’re sharing 4 new optimization […]
Personalization has long been a topic of conversation within technology and media circles, but the intensity of that discourse has ramped up in recent years due to the rise of social media. “The users have voted by going to Facebook for their news,” said Nick Denton, the founder and CEO of Gawker Media Group. “Personalization may be the biggest issue in online media today.” Last week, over 60 attendees gathered at Gawker’s new HQ in Downtown Manhattan to hear from a select panel of executives whose companies are each grappling with the challenges and opportunities around “personalization.” Joining Nick on stage was our own Adam Singolda, founder and CEO of Taboola; Ian Fette, CTO at Gawker Media Group; and Daniel Doubrovkine, CTO at Artsy. While computer engineers have been experimenting with forms of “machine learning” since the 90s, Adam remarked that the these projects are becoming more important as companies […]
As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile devices. This single purchase decision has transformed the general population’s access to information and with it, the opportunity for publishers, brands, and marketers to cultivate relationships with millions of new consumers. To that end, we’re excited to announce that Taboola has inked the largest deal in the Indian digital media space with NDTV Convergence, the digital arm of NDTV group. Our exclusive, 3-year deal is estimated to be worth approximately Rs. 90-100 Crores, or $13-15 million USD in revenue share for NDTV. Regarded as one of the most highly respected global publishers in the world, […]
Last week, several members from Taboola’s Asia-Pacific team were on-site at the iMedia Brand Summit in Goa, meeting with some of India’s most influential marketers and exchanging thoughts on how the digital media industry is evolving throughout the country. The three-day event, hosted at the beachside Alila Diwa Goa resort, included keynote speeches from executives at leading companies such as BBC News, Samsung, Forrester Research and IBM. The event also featured a session led by our own Joe France, Director of Sales and Partnership Management at Taboola APAC. Speaking in front of an audience of over 70 top brands, Joe walked through the fundamentals of Taboola’s algorithm and the ways that content discovery can enable brands to reach consumers through in-depth storytelling. While many of the brands in attendance were focused on the data segments of customers they already knew, Joe explained how “discovery” can engage with a much broader […]
Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive new business and differentiate their brand amidst a crowded marketplace. We’re very excited that Taboola was invited to host a “lunch and learn” session on How to Create Content that Converts, Drives Positive ROI. The presentation will include several practical case studies featuring companies that built successful performance-driven content strategies, while also sharing our best practices on topics such as content ideation, landing page optimization, A/B testing, and more. The session will take place on Wednesday, September 9th at 12:30 PM, presented by Andrew Milk (Director of Media Account Management) and Inbar Yagur (Senior Content […]