Taboola was recognized at Max Summit as a new technology platform to the region—those that have serviced Korea for three years or less.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn't be further from the truth.
Instead of sitting out during the busy season, digital marketing professionals use these times to double-down on your campaigns and more.
This year was a tipping point for Taboola, with over half of our revenues now coming from mobile devices. Consumers around the world are spending more time on their smartphones, and in many emerging markets, these smaller screens are the only way that people access the web, presenting both new challenges and opportunities for our […]
Mobile needs to be a core part of every publisher’s strategy. Across the entire Taboola network, publishers are seeing more than half their traffic from smartphones and tablets— up from an average of 25% at the beginning of last year. While a responsive web design should be par for the course at this point, it […]
Personalization has long been a topic of conversation within technology and media circles, but the intensity of that discourse has ramped up in recent years due to the rise of social media. “The users have voted by going to Facebook for their news,” said Nick Denton, the founder and CEO of Gawker Media Group. “Personalization […]
As the web becomes more and more fragmented and mobile traffic booms, it is increasingly important for publishers around the world to think about how they can best engage audiences across all platforms, and this challenge has no borders. In India, millions of people are just now starting to get their hands on mobile […]
Last week, several members from Taboola’s Asia-Pacific team were on-site at the iMedia Brand Summit in Goa, meeting with some of India’s most influential marketers and exchanging thoughts on how the digital media industry is evolving throughout the country. The three-day event, hosted at the beachside Alila Diwa Goa resort, included keynote speeches from executives […]
Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive […]