Bombfell, a styling service for men, worked with Taboola to achieve a 960% increase in mobile leads – here’s how they did it.
South Korea has long been at the forefront of consumer technology. According to KT Corp’s research center, Digieco, 83% of South Koreans now own a smartphone, making it the country with the fourth-highest smartphone penetration rate in the world. Additionally, as of earlier this year, mobile penetration has officially overtaken that of PCs throughout the country. At Taboola, we’ve seen massive growth in emerging markets such as India, where increased smartphone ownership opens up an array of new opportunities for marketers to reach and engage with mobile-first consumers through content, and ultimately drive commerce. To that end, I’m excited to announce that Taboola has signed an exclusive media partnership with Purplefriends, a full-service marketing agency based in South Korea, and a member of the prestigious Yello Digital Marketing (YDM) group. Purplefriends will be enlisting new Korean brands and marketers to work with Taboola and uncover the power of ROI-driven content […]