10 January 2017

The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.

17 June 2015

Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing.  Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment of Last Week Tonight to the topic.  In each instance, native advertising is discussed as something new.  But while the name itself is only a few years old, native advertising actually has a history dating back almost a century—or longer. Native’s Predecessors: Advertorials and Branded Entertainment The precedent for native was first established in the form of print advertorials, which were sufficiently common by 1917 that a nationally syndicated column spoke out against “the paid write-up.”  But the practice gained traction—and acceptance.  In 1927, for example, the Honolulu Advertiser ran an eighty-page advertorial, sponsored by […]

Create Your Campaign Today!