4 April 2017

Video is an engaging, effective and non-intrusive alternative to clickable content for marketers trying to tell their brand’s story with content.

2 February 2017

There are some content discovery campaign mistakes we see advertisers make over and over again. Sean Survodel shares some of the worst from 2016.

15 December 2016

Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.

22 July 2016

As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom have in common? It seems that users from both of these countries click on more negative content (graph shows the calibrated CTR score):   Not All Positives Are Created Equal Three words that are commonly used to describe positive content were compared in the nine countries related to this study: ‘Top’, ‘Best’ & ‘Perfect’. Does anyone else see what I see regarding the CTR score in the U.S.? Is the American dream of success and perfectionism demonstrated perfectly in the graph below? Punctuation Marks Have you ever asked yourself if adding punctuation marks makes your […]

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