These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
Business blogging needs to mature—those who fail to learn from history are doomed to repeat it, or worse, not realize they need to grow.
As content demand increases, so does the need for executive representative. A Chief Content Officer, used to be an unheard of job title – but not today.
In the past year, we have seen content consumption on smartphone increase by 43 percent across Taboola’s network. In the next months we anticipate a further increase in mobile consumption, and a passing of the 50 percent mark. The world is going (or has gone) mobile, which is why we decided to share some of our best practices from across our network to make sure you are set up to monetize your mobile traffic effectively. Mobile-responsive website design is the norm. Of the top-hundred sites ranked by Alexa, 89 percent have adopted a responsive website design. Responsive design has become the rule, not the exception for high-traffic websites. Users report increased trust and likeliness to spend time on-site with adaptability to mobile. Use the full width. Vertical content recommendation layout increases performance by more than 30 percent compared to a grid layout. Taboola’s Research and Development Team found that presenting […]
Starting with the early days of the web, articles featured on a publisher site were handpicked by editors