Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
It’s not enough for marketers to merely be engaging and informative within an article. Here are our CTA tips for your content discovery campaign.
In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive new business and differentiate their brand amidst a crowded marketplace. We’re very excited that Taboola was invited to host a “lunch and learn” session on How to Create Content that Converts, Drives Positive ROI. The presentation will include several practical case studies featuring companies that built successful performance-driven content strategies, while also sharing our best practices on topics such as content ideation, landing page optimization, A/B testing, and more. The session will take place on Wednesday, September 9th at 12:30 PM, presented by Andrew Milk (Director of Media Account Management) and Inbar Yagur (Senior Content […]
One of the biggest challenges any content marketer faces is coming up with a way to determine whether their content is actually working. Indeed, even if your brand has produced a series of excellent stories, you’ll need to prove that they are helping your company generate sales if someone is going to give you the budget to create more content in the future. And since consumers usually do not make a purchase immediately after watching or reading a piece of content, content marketers have a much more difficult time showing the impact of their work than, say, a direct-response marketer who can just point to their sales conversions. With that in mind, here are four other metrics you can use to gauge whether your content marketing is having the desired effect on your target audience. An expanded definition of “conversions” Typically, we think of a “conversion” in online marketing as […]
People seem to be creating more content than ever before, and the number of digital formats available can be overwhelming: text, video, slideshows, infographics, quizzes, the list goes on. Although content marketing helps cut through the clutter, the format you choose plays a big role in whether or not that piece of content actually resonates with your target audience. Taboola teamed up with ClickTale, the leading customer experience firm, to take a closer look at how people consume two of the most widely used formats: text and video. Video Creates an Empathetic Connection Studies show that watching video activates our brain’s “mirror neuron mechanism,” enabling us to experience (to a lesser degree) the behaviors and sensations of the people on-screen. This neurological activity makes the spectator much more emotionally involved in a way that text alone cannot replicate. Reading Activates Our “Inner Voice” While watching video is a passive experience, […]
Last October, we featured Bundoo on Taboola’s blog as part of our Content Spotlight series, explaining how the site’s expert-written articles and smart content strategy have established Bundoo as the ultimate parenting resource on the web. As Taboola continues to work with Bundoo toward growing its online community of parents and child-care health professionals, we published a case study detailing some of the results our teams have achieved. A few key highlights: Taboola generated 22 percent lower bounce rates than all competing discovery platforms. Taboola’s on-site “organic” recommendations generated 60,000 incremental monthly clicks on Bundoo.com. Bundoo has seen a 13 percent jump in new users every month since partnering with Taboola. With Taboola, Bundoo has significantly grown their level of audience engagement, including a 45% increase in pages-per-visit and a 70% jump in time-on-site. You can check out the full write-up (including imagery) — along with our other case studies, data sheets, […]
They say images are worth a thousand words. We’re not sure about that, but we do know that they get at least 30% more shares on social media. Gallery pages are a great way to display image-driven content and provide organization and structure. Decide If Gallery Pages Would be an Effective Format for Your Content Galleries help user engagement because they require continuous interaction with the page, and give the user a sense of control. When is it effective to use a gallery? Ask yourself these questions: Are there clear steps or numbered items in your content? Can you add an image for each concept you are introducing? Do you have more than 4 items but less than 25? Will breaking up your content improve readability? Use Your Titles to Encourage Clicks The best titles for galleries promise something. Consuming gallery content takes time, so be sure to provide something […]
Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). With such a big topic, and a wide cast of perspectives, the discussion underscored how much change is occurring in the online content space, and how the blurring of roles and buzzwords seems to be a constant reality. Jason Sylva, Executive Director of Audience Development at the New York Times, explained how the country’s paper of record is now both a content marketing seller (T Brand Studio is its in-house advertorial team) and a buyer (having placed native ad buys on sites like BuzzFeed). Kik Messenger strategic head Devrin Carlson-Smith confidently predicted that “whoever wins […]