NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.
Innogames exceeded their target UA numbers and now attracts 50K new players a month. Next, they plan to take that native strategy to the mobile world.
FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.
We’re doubling leads in real estate marketing for Wave Center City and Berlin Estates. Read about how they’ve used content discovery for success.
Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Pioneering a new product concept from scratch is a feat unto itself, but promoting it post-launch poses its own set of challenges. Paid search promotions work well for products or services that consumers are explicitly seeking out, but what if the company’s new offering is something that no one has seen before? Flintobox is a theme-based “discovery box” that curates exploratory activities and games for children between the ages of two and eight. Delivered to customers’ homes as a monthly subscription, each box is tailored around a specific subject, such as “Space Adventure” or “The Little Musician,” and the company has already carved out a successful niche in the Indian childhood education market. In an effort to better educate audiences about its innovative offering, Flintobox invested in robust content marketing efforts, spanning blog content, ebooks and customized landing pages. The company teamed up with Taboola to promote these items on […]
In their quest to reach the coveted “Inbox Zero,” many people around the world have installed Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari that helps users take control of their email inboxes. Boomerang supports an array of useful features — such as “send later,” snooze messages, read receipts, and more — that enable users to better manage the flow of incoming and outgoing emails throughout the day. Although Boomerang has had tremendous success acquiring new users through search and referral channels, their team was looking for a new way to reach audiences who may not be aware of such email productivity “hacks.” Realizing the potential for content-driven efforts to educate these new audiences, Boomerang teamed up with Taboola to craft a strategy for tapping into the “discovery” channel. Our teams published a case study about the partnership, which involved extensive A/B testing to uncover the […]
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even those platforms are becoming increasingly cluttered, and many publishers are beginning to question the value of social-referred audiences. This is a challenged faced by publishers around the world, including independent digital media company Scroll, whose online destination Scroll.in has become one of the fastest-growing news sites in India. Looking to diversify its audience development efforts, Scroll teamed up with Taboola to target engaged audiences on top sites across the web, and ultimately grow their overall readership. We published a case study that features some of the key highlights from this partnership, including data around how […]
Content marketing has gained popularity in recent years, due especially to its wide reach. These four brands fill you in on their secrets to success.