In recent years, content discovery has powered successful marketing campaigns for companies of all sizes, driving a variety of goals throughout the customer funnel for both emerging and established brands, from awareness to consideration to purchase. But launching your first campaign on the world’s largest discovery platform can also involve a learning curve. Below are a few of the common hurdles marketers may face when first setting up a campaign with Taboola, along with tips for how to correct those missteps and see immediate results. My Campaign aren’t Receiving Enough Clicks Taboola operates on a cost-per-click (CPC) model, ensuring that our marketing partners only pay if a user actively chooses to engage with their piece of content. In order to make sure that your campaign is competitive and receives enough initial impressions across the network, it’s important to follow our recommended CPC, make sure your content is safe for all […]
Here are a few pointers that can help marketers and publishers unlock the full potential of native advertising, without sacrificing efficiency or scale.
The first step to understanding Millennials, and what drives their content consumption and buying decisions, is to throw assumptions out. Here are our tips.
Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive new business and differentiate their brand amidst a crowded marketplace. We’re very excited that Taboola was invited to host a “lunch and learn” session on How to Create Content that Converts, Drives Positive ROI. The presentation will include several practical case studies featuring companies that built successful performance-driven content strategies, while also sharing our best practices on topics such as content ideation, landing page optimization, A/B testing, and more. The session will take place on Wednesday, September 9th at 12:30 PM, presented by Andrew Milk (Director of Media Account Management) and Inbar Yagur (Senior Content […]
In a recent post, we covered the legacy of sponsored content—from advertorials in print publications to “branded entertainment” on TV—that paved the way for today’s native advertising. But despite this long history, and the fact that most of us are exposed to native advertising every day, many people still have a narrow understanding of “native” and the many different forms it can take to help publishers better monetize their business. By expanding our definition of native to encompass more diverse forms of branded content, publishers can tap into a multi-billion dollar market, bolster their overall businesses, and take back revenue from the industry’s “Goliath” that is commandeering too much of the digital media space today. The Native We Know: On-Site Custom Branded Content Most people who are familiar with the phrase “native advertising” think of it in terms of those prominent examples cited in our previous post, namely branded content […]
Ziff Davis CEO Vivek Shah has done a remarkable job transforming the 88-year-old publisher into a digital-first media organization. The company’s portfolio of sites reaches some of the web’s largest and most influential audiences, and includes trusted brands such as PCMag.com and IGN.com, and popular lifestyle sites like AskMen.com. Today, we’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites, reaching over 120 million monthly unique visitors, spanning desktop and mobile websites, and native mobile apps. We believe there is an untapped opportunity for brands to engage these audiences through ROI-driven storytelling. Tech and gaming enthusiasts browse their favorite sites with high-intent, and targeted content can be the catalyst that helps them discover and purchase new products and services they may like and never knew existed. This is the first time that brands have been able to […]