13 July 2017

NASCAR fans are united by the need for speed—but also by their hunger for more racing content. We interviewed NASCAR’s Sarah Davis on sponsored content.

21 June 2017

You may have hit the content jackpot without even knowing it. Look for the golden nuggets of earned media that might be out there, and promote them.

6 June 2017

Taboola CEO Adam Singolda discusses brand safety, and how brands are protected on the Taboola platform. What’s safe, and what’s not?

9 February 2017

Avocados from Mexico saw a 14% increase in lead generation with Taboola. They just adjusted their goals to include lead generation.

12 January 2017

We’re doubling leads in real estate marketing for Wave Center City and Berlin Estates. Read about how they’ve used content discovery for success.

9 September 2016

To support the French premier of the movie Ben Hur, Paramount decided to promote an article written by the entertainment team of 20 Minutes.

21 January 2016

In this 3-part series, we’ll explore how “discovery” can help marketers achieve brand awareness at all stages of the funnel—starting with the top.

2 September 2015

Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive new business and differentiate their brand amidst a crowded marketplace. We’re very excited that Taboola was invited to host a “lunch and learn” session on How to Create Content that Converts, Drives Positive ROI. The presentation will include several practical case studies featuring companies that built successful performance-driven content strategies, while also sharing our best practices on topics such as content ideation, landing page optimization, A/B testing, and more. The session will take place on Wednesday, September 9th at 12:30 PM, presented by Andrew Milk (Director of Media Account Management) and Inbar Yagur (Senior Content […]

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