Gothamist recently renewed their partnership with Taboola, and we spoke with Jake Dobkin, Founder, about his journey—Here’s what he had to say.
There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
We are excited to announce our new partnership with Televisa Interactive, the largest mass media company in Mexico and Hispanic America.
We are excited to share that today, we announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month according to comScore. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. This is the first time El Universal has implemented content recommendation. The partnership marks the first time El Universal has implemented content recommendation as part of its strategy to generate revenue and increase audience reach. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content to its audiences across desktop and mobile. “Content recommendation is a new venture for our publication and our […]
We checked in with publisher partners to see how political advertisers impact them. This interview is Sean Donlon, the National Account Manager, The Blaze.
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
Of the variety of metrics used to gauge a site’s performance, pages per session gives you a great perspective into how your site is engaging your audience.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even those platforms are becoming increasingly cluttered, and many publishers are beginning to question the value of social-referred audiences. This is a challenged faced by publishers around the world, including independent digital media company Scroll, whose online destination Scroll.in has become one of the fastest-growing news sites in India. Looking to diversify its audience development efforts, Scroll teamed up with Taboola to target engaged audiences on top sites across the web, and ultimately grow their overall readership. We published a case study that features some of the key highlights from this partnership, including data around how […]