Our recently-announced partnership with Getty Images streamlines creative testing for marketers and makes A/B testing easy.
Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.
In recent years, content discovery has powered successful marketing campaigns for companies of all sizes, driving a variety of goals throughout the customer funnel for both emerging and established brands, from awareness to consideration to purchase. But launching your first campaign on the world’s largest discovery platform can also involve a learning curve. Below are a few of the common hurdles marketers may face when first setting up a campaign with Taboola, along with tips for how to correct those missteps and see immediate results. My Campaign aren’t Receiving Enough Clicks Taboola operates on a cost-per-click (CPC) model, ensuring that our marketing partners only pay if a user actively chooses to engage with their piece of content. In order to make sure that your campaign is competitive and receives enough initial impressions across the network, it’s important to follow our recommended CPC, make sure your content is safe for all […]
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.
Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. The shift towards mobile represents a major opportunity for the industry at large, but it also requires publishers to better understand the nuances of how user behavior differs across desktop and mobile devices. When a smartphone user clicks through to an article that was created with a desktop-first mindset, they are much more likely to bounce, especially if they arrived from a social channel like Facebook or Twitter, where an endless stream of content is just a back-click away. Taboola’s product and account management teams have been paying close attention to these patterns, proactively testing […]
Mobile needs to be a core part of every publisher’s strategy. Across the entire Taboola network, publishers are seeing more than half their traffic from smartphones and tablets— up from an average of 25% at the beginning of last year. While a responsive web design should be par for the course at this point, it is not enough of a strategy to ensure the satisfaction of your smartphone and tablet readers. Mobile traffic is fundamentally different from desktop traffic in that it is more likely to come from social media and to be accessing your site from a slower internet connection. As a result, these users exhibit different behaviors and have different needs that should be met if you are going to keep them engaged with your content. Earlier this year, we shared a collection of 7 tips for optimizing your mobile monetization strategy. Today, we’re sharing 4 new optimization […]
In their quest to reach the coveted “Inbox Zero,” many people around the world have installed Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari that helps users take control of their email inboxes. Boomerang supports an array of useful features — such as “send later,” snooze messages, read receipts, and more — that enable users to better manage the flow of incoming and outgoing emails throughout the day. Although Boomerang has had tremendous success acquiring new users through search and referral channels, their team was looking for a new way to reach audiences who may not be aware of such email productivity “hacks.” Realizing the potential for content-driven efforts to educate these new audiences, Boomerang teamed up with Taboola to craft a strategy for tapping into the “discovery” channel. Our teams published a case study about the partnership, which involved extensive A/B testing to uncover the […]
Last November, we published our first set of tips for publishers on how to optimize their mobile monetization efforts. Today, more than half of the traffic on Taboola’s network comes from mobile devices, and this is a reflection of the broader trend rippling throughout the digital media industry. As new data and best practices emerge from the Taboola platform, we wanted to provide an updated set of best practices around how publishers can best monetize their mobile websites, while also improving the user experience for readers. Mobile-responsive website design is the norm. Leading web traffic data firm Alexa has found that 89 percent of the web’s top 100 sites employ a responsive template design. Given the proliferation of new device and screen sizes available to users, a static website is no longer sufficient to serve all audiences. Responsive design is the rule, not the exception, for high-traffic websites. Those […]
Conversion rates can fluctuate day-to-day for an array of unexpected reasons, but there are several tactics marketers can employ to significantly (and sometimes permanently) lower their cost-per-acquisition (CPA) on Taboola. By being more strategic about bidding, targeting, and testing, the below “hacks” can help optimize your campaigns to generate the most bang for your buck. Separate by Platform Rarely (if ever) should you target desktop, mobile and tablet all at once. User experiences and behaviors vary across platforms, and people on a particular device may be more inclined to engage with your content. For example, a desktop user that enjoys fashion content at home may prefer other types of content while on-the-go and using a smartphone. Experimenting with platform-specific promotions can help you learn where your audience is most engaged, enabling you to better focus your campaigns. Platforms have different levels of competition for clicks (e.g. cost-per-click, or CPC), so […]
Earlier this month, we hosted our latest Taboola Talks event around the theme of “Data Never Goes Out of Style.” A roomful of attendees gathered at Taboola’s global headquarters in New York City to hear from Jessica Novak, Senior Content Strategist at Refinery29, and Liz White, Head of Strategy and Development at Poshly. The discussion revolved around both the opportunities and pain points of incorporating data-driven strategies into marketing and editorial workflows. Novak and White are enmeshed in these transitions at their respective companies, which have each carved out a valuable niche within the competitive digital media landscape. Refinery29’s scientific approach to audience development (supported in part by Taboola Newsroom), paired with a distinctive editorial voice, have built it into the largest independent fashion and style website in the US. Poshly’s growing and buzz-worthy online platform hosts engaging questionnaires that help beauty lovers discover new products and unlock personalized giveaways. […]