Digital marketing allows brands to capitalize on the enormous scale and diversity of the internet, but it hasn’t come without its share of potentially worrisome effects. When it comes to control or transparency into their ads, marketers aren’t always aware of every placement.
Having that transparency is important. If you’re spending a handsome budget on a sophisticated campaign, you want it placed only in a context that completely aligns with your brand to leave the best possible impression on consumers.
Taboola Partners with IAS to Ensure Brand Safety
At Taboola, brand safety is paramount. We want to ensure that every brand we work with feels comfortable knowing that we’re delivering their message in an appropriate, safe, manner. It’s a task we never take lightly.
Brand safety verification technology has not typically been compatible with discovery and native advertising formats. This is because today’s tools are usually designed around third-party ad-server solutions for traditional display and video formats.
To help solve this issue, we turned to IAS, a leader in the brand safety industry. We wanted to make the most of IAS’s powerful data and build custom tools designed to keep safety at the forefront of everything we do.
Now, using our integration with IAS’s Brand Safety Segment API, marketers can take full advantage of pre-bid blocking on Taboola, powered by IAS. We’re also launching the ability for IAS customers to use post-bid campaign monitoring pixels on their Taboola campaigns.
IAS data helps take our brand safety offering to a whole new level
IAS’s brand safety segment technology is integrated directly with our ads console, Backstage. Taboola customers can now use IAS brand safety segments on our entire network of premium publisher sites.
Taboola Pre-bid Blocking, Powered by IAS
IAS scans Taboola’s premium publishers’ URLs globally, scoring each page on a variety of brand safety segments. If a page’s score falls outside of a brand’s desired risk level, Taboola is then able to block an advertiser’s impressions from appearing on that page pre-bid, keeping advertiser content in spaces suitable for their brand.
Monitor Taboola in Your IAS Dashboard
We’re also launching the ability to run your IAS Firewall Monitoring or Campaign Monitoring JavaScript pixels across Taboola.
When using an IAS monitoring pixel, your IAS dashboard will now report on all of the post-bid campaign metrics associated with your Taboola activity.
We’re thrilled to partner with IAS to demonstrate our continued commitment to the promise of brand safety. We know the value of a marketing dollar, and will always work tirelessly to ensure that yours are safe.
The best part? The pre-bid blocking tool is available at no additional cost to Taboola users.