Taboola Case Study: Refinery29 Boosts Homepage Engagement With Taboola Newsroom

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This past March, we announced the official launch of Taboola Newsroom, a real-time optimization technology that empowers editorial teams with actionable data around what story headlines, thumbnails and placements generate the maximum engagement across desktop and mobile homepages.


Provided free of charge to our publisher partners, Newsroom proved to be an invaluable resource for Refinery29, the largest independent fashion and style website in the US. Through rigorous A/B testing of different creative elements, Refinery29 was able to maximize the impact of its popular lifestyle content both on-site and across the web.

Some of the key highlights from our recently published case study:

  • Newsroom increased homepage story CTRs by up to 200 percent
  • Homepage story CTRs jumped 45 percent per test on average
  • Newsroom data informed Refinery29’s social media promotion strategies across channels including Facebook, Twitter and Pinterest

Check out the full write-up (including imagery) — along with our other case studies, data sheets, webinars, videos, and ebooks — on the Taboola resources page.

Interested in hearing more about Taboola Newsroom and content strategy? Join our Taboola Talks event with Refinery29 and Poshly tomorrow night at our NYC headquarters! Email for the event page registration password.

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