Unlike traditional forms of advertising (e.g. billboards, banner ads), content has the unique ability to educate consumers about a new product or service through in-depth storytelling. Having experimented with an array of online promotion strategies, digital upstart Plated — which empowers foodies to cook chef-designed recipes at home — learned that content often drove the most knowledgeable and interested consumers to its website.
Taboola partnered with Plated to promote its unique story on premium publisher websites around the web, matching its branded content and positive third-party media coverage with relevant audiences that were steeped in “content consumption” mode. The highly cost-effective campaign generated a significant boost in Plated’s new customer sign-ups, and we published a case study detailing the results.
Key highlights include:
- Plated achieved a 75 percent drop in CPA (cost-per-acquisition) on Taboola through rigorous A/B testing and optimization.
- With Taboola, Plated generated over 1 billion impressions in January 2015 alone (and is soon expected to reach over 2 billion monthly impressions).
- Plated’s focus on conversions led to a 12 percent boost in new customer sign-ups and over 3.5 million clicks since promoting its story on Taboola’s network.
Check out the full write-up (including imagery) — along with our other case studies, data sheets, webinars, videos, and ebooks — on the Taboola resources page.
Want to learn how Taboola can help grow your site’s traffic? Contact us today.