With operations spanning Pune, Mumbai, Bangalore and Delhi, Amura is one of India’s leading digital marketing firms, with a client roster that includes many of the country’s top real estate brands. In an effort to activate the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS 2015), a four-day online real estate event showcasing properties across 15 cities and 50 top Indian developers.
Given the time-sensitive nature of the sale, Amura teamed up with Taboola to target audiences across the web in real-time, driving probable buyers to the IRFS microsite and generating new leads for potential sales. Following the success of the campaign, our teams published a Think Tank interview with Amura’s paid media manager, along with a case study that provides an in-depth look at the collaboration.
Some of the key highlights include:
- Taboola’s advanced targeting drove an average 10 percent boost in qualified traffic to the IRFS microsite throughout the sale
- Campaign optimizations increased the average click-through-rate (CTR) by 20 percent, leveraging Taboola’s best practices around creative elements (e.g. headlines, thumbnails)
- Taboola’s highly relevant traffic generated over 500 new registrations for the IRFS
Want to learn more about how Taboola can boost your lead-gen efforts? Contact us today.