All Stories

9 May 2019

Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.

4 May 2019

Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.

3 May 2019

The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.

30 April 2019

To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.

29 April 2019

Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.

26 April 2019

Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.

25 April 2019

To increase your earnings, you must keep up with the needs of the brands you serve. Let’s look at what’s up in the digital agency world.

19 April 2019

When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?

16 April 2019

There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.

15 April 2019

Data, trends, and insights based on the results from 26 trillion ad impressions. To maximize the ROI of your discovery campaigns, the report is a must-read.

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