Advertisers are increasingly recognizing audience segmentation as vital to efficiently and effectively reach target audiences.
Our own Global Research & Insights Lead shares her insights from a recent Facebook marketing event.
The ‘funnel’ metaphor is so neat, so tidy—and so misleading. Break down the customer journey and you will discover it has flaws.
To resonate with your audience on a deep and meaningful level, apply a mix of age-old copywriting principles to your efforts.
Interactive content’s hot and getting hotter. Consuming it requires action. Much of it calls for the user to answer questions. Increase CVR using it.
Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.
When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?
There are endless points of view on the importance of diversifying your marketing mix. This is the psychology behind shaking it up.
Data, trends, and insights based on the results from 26 trillion ad impressions. To maximize the ROI of your discovery campaigns, the report is a must-read.