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Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. The shift towards mobile represents a major opportunity for the industry at large, but it also requires publishers to better understand the nuances of how user behavior differs across desktop and mobile devices. When a smartphone user clicks through to an article that was created with a desktop-first mindset, they are much more likely to bounce, especially if they arrived from a social channel like Facebook or Twitter, where an endless stream of content is just a back-click away. Taboola’s product and account management teams have been paying close attention to these patterns, proactively testing […]
Events Roundup (10/26 – 10/30): Taboola Hosts Session at AD Club NY, Celebrates Halloween Around the World
Taboola and InMobi Engage Over One Billion Mobile Consumers in 200 Countries
Earlier this week, we announced our exclusive partnership with Thailand’s oldest native-language newspaper: Thairath. Taboola’s personalized content recommendations will be implemented across Thairath’s desktop and mobile websites, increasing audience engagement as well as creating meaningful new revenue streams. Site visitors will have the power to discover content from Thairath’s site, as well as Thai-language sponsored content from around the web, providing more value back to the audience.
4 Ways Publishers Can Keep Mobile Users Engaged
Events Roundup (10/12 – 10/16): Taboola Visits AdTech London, Portada’s Advertising and Media Forum, & More
If you live in Europe, you probably already know that Euronews is the continent’s most-watched television news channel, as well as one of the most popular multilingual global news sites in the region. What you may not realize is that Euronews also boasts a major online video presence. Last year, the publisher announced a record 13.6 million unique visitors on YouTube, and today that presence spans over 30 YouTube channels and 900,000 total subscribers. Building on this success, Euronews is now looking to expand its video viewership beyond YouTube, developing new audiences on its owned and operated digital properties. Today, I’m very excited to announce that Taboola has teamed up with Euronews to boost efforts around accomplishing this mission, leveraging our personalized content recommendations to increase on-site video engagement and monetization efforts, across desktop and mobile. Taboola’s predictive technology has long been rooted video, which is the first content format […]
NFL and NBC Sports Discuss Digital Media Playbooks at Taboola HQ
It’s well-known, that the competition to reach audiences in the digital universe is fierce. How do you make the most out of your limited advertising in a competitive traffic acquisition space? The answer is simple: get people to share your content. Build “buzz” into your PR, promotions, and distribution strategy. Let’s start with some simple math. If you pay a content recommendation company $300,000 to distribute a series of articles you’ve created to a group of 1 million people, you are paying $0.30 for every person you expose your video to. But if an additional 500,000 people see the video after it’s embedded in a blogpost on BuzzFeed and shared by your customers on Facebook, your cost-per-viewer decreases. The bottom line is that you need an integrated content promotion strategy: you need a healthy mix of organic and paid traffic, which comes from building trust with your target audience. But […]
Personalization has long been a topic of conversation within technology and media circles, but the intensity of that discourse has ramped up in recent years due to the rise of social media. “The users have voted by going to Facebook for their news,” said Nick Denton, the founder and CEO of Gawker Media Group. “Personalization may be the biggest issue in online media today.” Last week, over 60 attendees gathered at Gawker’s new HQ in Downtown Manhattan to hear from a select panel of executives whose companies are each grappling with the challenges and opportunities around “personalization.” Joining Nick on stage was our own Adam Singolda, founder and CEO of Taboola; Ian Fette, CTO at Gawker Media Group; and Daniel Doubrovkine, CTO at Artsy. While computer engineers have been experimenting with forms of “machine learning” since the 90s, Adam remarked that the these projects are becoming more important as companies […]