All Stories

3 December 2015

This week, comScore announced that Taboola reaches more unique global desktop users, 639.5 million, than any other distributed content network in the world.

1 December 2015

The world of digital media is constantly evolving, and the only way for publishers to keep up is to make sure that their next piece of content or audience development campaign is more effective than the one that preceded it. Indeed, the most successful publishers don’t just find a gameplan that works and stick with it, but rather they rigorously investigate their past results for changes they can make to improve performance. In Part 1 of our three-part series around how online publishers grow their businesses with Taboola, we’ll look at how two of our partners — Scroll.in and Refinery29 — use data to refine their distribution strategies and make their content more appealing to readers. Build Your Audience Through Strategic Paid Promotion Building an audience from scratch is a tall order for any new publisher, regardless of how good its content is. Not only do new media brands need […]

24 November 2015

Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned a wide and reputable following for helping people better manage this problem. Notable features include the “send later” button, snooze messages, read receipts and more. Following its early launch in 2010, word of mouth played a big role in growing Boomerang’s user base, with fans recommending the product to friends and colleagues that shared similar headaches over managing their daily email flow. Search and referral channels also proved successful in recommending Boomerang to audiences that were actively seeking out email productivity “hacks.” More recently, as Boomerang continues to ramp up its user acquisition strategy, […]

16 November 2015

As the political season continues to gain momentum, our latest Taboola Talks focused on the evolving role of digital media in the presidential election cycle. Last week, attendees gathered at the Associated Press offices in Washington, DC to hear from three leading executives in the political media realm today: Cally Stolbach, Managing Director at Politico; Ryan Coyne, CFO at Independent Journal (IJ); and Rory McCafferty, SVP Digital News Communications at The Hill. Below is a quick recap of the night’s big questions, in addition to our highlight video included above. What is different in this election cycle versus 2012? CS (Politico): Everything feels a little different, but 2012 was the first time we really saw the power of harnessing and understanding data. Organizing For Action (OFA) did such an amazing job of activating around that, and this cycle we’re seeing a lot of organizations trying to replicate that gameplan. RC […]

9 November 2015

Pioneering a new product concept from scratch is a feat unto itself, but promoting it post-launch poses its own set of challenges. Paid search promotions work well for products or services that consumers are explicitly seeking out, but what if the company’s new offering is something that no one has seen before? Flintobox is a theme-based “discovery box” that curates exploratory activities and games for children between the ages of two and eight. Delivered to customers’ homes as a monthly subscription, each box is tailored around a specific subject, such as “Space Adventure” or “The Little Musician,” and the company has already carved out a successful niche in the Indian childhood education market. In an effort to better educate audiences about its innovative offering, Flintobox invested in robust content marketing efforts, spanning blog content, ebooks and customized landing pages. The company teamed up with Taboola to promote these items on […]

4 November 2015

South Korea has long been at the forefront of consumer technology. According to KT Corp’s research center, Digieco, 83% of South Koreans now own a smartphone, making it the country with the fourth-highest smartphone penetration rate in the world. Additionally, as of earlier this year, mobile penetration has officially overtaken that of PCs throughout the country. At Taboola, we’ve seen massive growth in emerging markets such as India, where increased smartphone ownership opens up an array of new opportunities for marketers to reach and engage with mobile-first consumers through content, and ultimately drive commerce. To that end, I’m excited to announce that Taboola has signed an exclusive media partnership with Purplefriends, a full-service marketing agency based in South Korea, and a member of the prestigious Yello Digital Marketing (YDM) group. Purplefriends will be enlisting new Korean brands and marketers to work with Taboola and uncover the power of ROI-driven content […]

3 November 2015

Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. The shift towards mobile represents a major opportunity for the industry at large, but it also requires publishers to better understand the nuances of how user behavior differs across desktop and mobile devices. When a smartphone user clicks through to an article that was created with a desktop-first mindset, they are much more likely to bounce, especially if they arrived from a social channel like Facebook or Twitter, where an endless stream of content is just a back-click away. Taboola’s product and account management teams have been paying close attention to these patterns, proactively testing […]

2 November 2015

Last week, Taboolars across the globe donned costumes in the spirit of Halloween, in addition to attending their scheduled presentations and industry conferences. Below is a quick recap of each event, along with photos and relevant discussion from social media. Innovate:NY Workshop – Content For E-Commerce (New York) Taboola’s Senior Manager of Brand and Agency Development, Ben Nichols, hosted a breakfast session at The Advertising Club of New York around the topic of “Content for E-Commerce,” drawing a select crowd of brand and agency representatives. Ben’s presentation provided an overview of how Taboola can work with retailers to better promote their content across the web and drive real conversions. Sample case studies showed both the cost-effectiveness and versatility of content discovery, capable of generating six-fold average returns-on-investment for every $1 spent across the network, and driving purchases of items ranging from $40 apparel to a $10,000 couch. Mobile Marketing Conference […]

29 October 2015

This year was a tipping point for Taboola, with over half of our revenues now coming from mobile devices. Consumers around the world are spending more time on their smartphones, and in many emerging markets, these smaller screens are the only way that people access the web, presenting both new challenges and opportunities for our publisher and brand partners. While Taboola’s product team has always been focused on creating multi-platform solutions, we’ve also realized the importance of reaching consumers within native mobile app experiences (see our recent work with AP Mobile). Online user behavior varies extensively across the web — depending on context, device type, referral source, and more — and people immersed within mobile apps have proven to be particularly engaged, which makes these partnerships so valuable. Today, I’m excited to announce that Taboola has teamed up with InMobi, one of the world’s largest mobile advertising platforms. InMobi operates […]

26 October 2015

In December of 2013, Taboola officially opened an office in Bangkok, Thailand with a mission to expand content discovery throughout the Asia-Pacific region. Almost 2 years later, we’ve had quite an exciting journey (see some of our recent partnerships with Baidu and Yahoo! Japan), and in our work with many local brands and publishers, it’s become clear just how big of a transformation is currently underway. With so many people in Thailand gaining access to the Internet for the first time, the opportunity for marketers to connect with new audiences is real and growing exponentially. Earlier this week, we announced our exclusive partnership with Thailand’s oldest native-language newspaper: Thairath. Taboola’s personalized content recommendations will be implemented across Thairath’s desktop and mobile websites, increasing audience engagement as well as creating meaningful new revenue streams. Site visitors will have the power to discover content from Thairath’s site, as well as Thai-language sponsored […]

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