Have you joined the podcast revolution? We have. This week, Taboola founder and CEO, Adam Singolda, sat down with Fox News Reporter Jo Ling Kent for the latest episode in her podcast series Fast Forward. Each week, Fast Forward features movers and shakers from across the tech and media landscape to showcase innovative ideas and how they are shaping our future. In the podcast’s ninth episode, Jo asks Adam what inspired him to start Taboola and how the company has achieved success. You can listen to the entire interview in full by clicking below.
Have you ever wondered why there are so many different social networks? Users engage differently. Learn the importance of knowing your audience.
Yesterday, we announced an expansion of our long-standing partnership with Business Insider to drive on-site engagement and monetization through Taboola’s multi-platform, personalized content recommendations. With over 45 million monthly unique visitors, Business Insider is one of the world’s leading business sites, and we are thrilled to work with such a well-positioned and intelligence-driven publisher. Building on our previous work together, Taboola will be looking to deliver new audience development opportunities on Business Insider across all devices, especially around mobile and video which are proving to be key growth drivers for online publishers going forward. More than anything, we’re excited to continue working and innovating with the BI team, and taking part in the next chapter of Business Insider’s remarkable growth story. To learn more about our partnership with Business Insider, please read the full press release here.
Earlier this month, we hosted our latest Taboola Talks event around the theme of “Data Never Goes Out of Style.” A roomful of attendees gathered at Taboola’s global headquarters in New York City to hear from Jessica Novak, Senior Content Strategist at Refinery29, and Liz White, Head of Strategy and Development at Poshly. The discussion revolved around both the opportunities and pain points of incorporating data-driven strategies into marketing and editorial workflows. Novak and White are enmeshed in these transitions at their respective companies, which have each carved out a valuable niche within the competitive digital media landscape. Refinery29’s scientific approach to audience development (supported in part by Taboola Newsroom), paired with a distinctive editorial voice, have built it into the largest independent fashion and style website in the US. Poshly’s growing and buzz-worthy online platform hosts engaging questionnaires that help beauty lovers discover new products and unlock personalized giveaways. […]
People seem to be creating more content than ever before, and the number of digital formats available can be overwhelming: text, video, slideshows, infographics, quizzes, the list goes on. Although content marketing helps cut through the clutter, the format you choose plays a big role in whether or not that piece of content actually resonates with your target audience. Taboola teamed up with ClickTale, the leading customer experience firm, to take a closer look at how people consume two of the most widely used formats: text and video. Video Creates an Empathetic Connection Studies show that watching video activates our brain’s “mirror neuron mechanism,” enabling us to experience (to a lesser degree) the behaviors and sensations of the people on-screen. This neurological activity makes the spectator much more emotionally involved in a way that text alone cannot replicate. Reading Activates Our “Inner Voice” While watching video is a passive experience, […]
Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion. Brands have increasingly found that investments in social media communities aren’t paying off. After spending significant time and resources building out Facebook pages, the platform has continually tweaked its Newsfeed algorithm to the detriment of brands, dropping the organic reach of their content to a mere two percent of their fans. Rather than submit to these closed ecosystems, and the whims of ever-changing platform features, brands can regain control of their online communities by hosting them on-site. Below we’ve highlighted some of the ways these communities can drive real ROI for brands. Help Consumers Find Answers Brands can leverage their particular expertise to educate consumers and help them find relevant answers in a timely manner. These efforts provide real value for consumers, and can foster […]
This morning, we announced that the leading Chinese language Internet search provider, Baidu, has made a multi-million dollar strategic investment in Taboola. As the number one website in China and the fourth most popular website in the world, with billions of search queries daily, Baidu has redefined the global Search industry, and we are honored to name them an esteemed partner. Most importantly, we’re excited to embark on a new journey with Baidu of bringing discovery to China, where mobile is the number one way people access the Internet. As advertisers across the Asia-Pacific region continue to look for new, unique opportunities to reach consumers at scale on mobile, the synergy between Baidu and Taboola will become increasingly important. Today’s announcement is another step towards helping people all across the globe find content they may like and never knew existed. To read more about our partnership with Baidu, please view the […]
Unlike traditional forms of advertising (e.g. billboards, banner ads), content has the unique ability to educate consumers about a new product or service through in-depth storytelling. Having experimented with an array of online promotion strategies, digital upstart Plated — which empowers foodies to cook chef-designed recipes at home — learned that content often drove the most knowledgeable and interested consumers to its website. Taboola partnered with Plated to promote its unique story on premium publisher websites around the web, matching its branded content and positive third-party media coverage with relevant audiences that were steeped in “content consumption” mode. The highly cost-effective campaign generated a significant boost in Plated’s new customer sign-ups, and we published a case study detailing the results. Key highlights include: Plated achieved a 75 percent drop in CPA (cost-per-acquisition) on Taboola through rigorous A/B testing and optimization. With Taboola, Plated generated over 1 billion impressions in January […]
Last week, we were honored to be named the “2015’s Most Promising Startup In Israel” by the most widely distributed daily newspaper in Israel, Calcalist. We are humbled to be in the company of all 50 Israeli startups that were recognized by the publisher, including Kaltura, Playbuzz, Infinidat, Similar Web, eToro, Fiverr, and others. This distinction could not have been achieved without the unique team we call Taboolars – from our engineers that work around the clock in Tel Aviv to our top notch account managers around the world. We are extremely grateful to Calcalist for acknowledging our team’s achievements and rapid growth. If you read Hebrew, I welcome you to read the full story on Calcalist.co.il.
As Mother’s Day approaches, we thought it was prime time to take a closer look at what makes moms tick (Hint: It’s not just baby content) and how marketers can connect with (and convert) this highly-sought after target audience. Here are 5 things to consider when creating content for today’s digitally savvy modern moms: Move beyond desktops. According to the IAB 2015 State of Modern Motherhood report, 90% of millennial moms own smartphones as opposed to only 65% in 2012, and 57% of millennial moms own tablets versus 29% in 2012. Beyond ownership, the amount of time moms spend consuming content is higher than one might imagine. A recent study conducted by AOL and Insights Now found that moms with younger children spend 22% more time on their smartphones every month than the average millennial. To maximize your brand’s exposure to this target audience, ensure your content is easily […]