Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
First-time native advertisers are bound to take a DIY approach. They may struggle or may get no further than research. Here’s how to be there for them.
It’s the buying power of the generation that makes it loud, clear and obvious you need to understand the keys to marketing to millennials.
Creating great content is only the beginning. You’re unlikely to see any results until you master content distribution.
Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.
There is no one-size-fits-all strategy. You always need to tweak or rework them to fit your industry and your customers’ mindsets.
Everything you need to get your brand seen, bought and loved for its content: the agency’s guide to content marketing at its best.
To fill in your advertising calendar and plan your spend efficiently, we’ve collected a round-up of opportunity by time of year for 11 industries.