Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.
We are thrilled to announce that today, Germany’s leading Multimedia Sport Platform SPORT1 signed an exclusive partnership with Taboola. Taboola will now power content and video recommendations for SPORT1.de mobile services as well as for the SPORT1 apps and desktop. In addition to content recommendations as articles, SPORT1 will also implement Taboola’s native advertising and video outstream platform. Patrick Fischer, Chairman of the Board of Sport1 Media GmbH: “We tested different technology providers and found Taboola was right for us for a number of reasons. First, Taboola’s content recommendation platform can be integrated flexibly and simply. The technology required can also easily be adapted to our infrastructure and can be extended dynamically. Lastly, the new partnership will allow us to better monetize our offerings on all channels and also drive an increase in time spent on our channels for every single user.” Adam Singolda, Founder & CEO at Taboola: “We […]
Black Friday and Cyber Monday online sales hit record breaking numbers this year. According to black friday consumer data from eMarketer, online sales surged to $1 billion dollars daily leading up to the weekend, and reached more than $3 billion dollars on Black Friday and again on Cyber Monday. Leading up to this year’s sales, many were skeptical if the infamous holiday shopping weekend still held the same weight. Just as we demonstrated what happens when consumers spend time reading about fashion, we wanted to also examine the power of a sale on Black Friday and Cyber Monday. To do this, we examined a few of the most popular mobile devices and tablets—a common Black Friday and Cyber Monday purchase—and measured them up to their deals on the day. Here is what we found. During the last quarter, the iPhone steadily remained a front runner in terms of how much […]
We are excited to share that today, we announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month according to comScore. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. This is the first time El Universal has implemented content recommendation. The partnership marks the first time El Universal has implemented content recommendation as part of its strategy to generate revenue and increase audience reach. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content to its audiences across desktop and mobile. “Content recommendation is a new venture for our publication and our […]
Did fake news have a material effect on the recent US election? It’s the subject du jour, with recent discussion about the creation and distribution of fake news from industry leaders like Jeff Jarvis, Ev Williams, Fred Wilson to media companies such as Bloomberg, WSJ, NYTimes. There is no shortage of insightful opinions. All sharing the hope of bringing awareness, conversation and eventually a process to solve the fake news problem. To me, asking whether companies such as Facebook, Twitter, or Taboola are media companies or technology companies is just a question of semantics. The debate shouldn’t be what industry you align with as a company. The real issue at stake is – are we accountable for what we distribute? Let me divide the conversation into two separate parts. Both equally important, but very different. Part One: Should intentional confusion (Fake News) be allowed? Short answer: no. Let’s define it. […]
The article below originally appeared in Masterclassing on October 24, 2016. The online video market is booming: According to eMarketer, brands are on track to double the amount of money they spend on digital video promotion by 2019. As consumers spend more time on their phones and laptops, brand advertising dollars are shifting from TV accordingly and marketers are looking for the best way to distribute their videos across the web. Pre-roll advertising may have been the logical first step for brands as they translated 30-second TV spots onto the digital web, but such formats have proved ineffective at actually reaching an engaged audience. Innovative online marketers are instead experimenting with new formats that are “native” to the page, existing side by side with relevant content, rather than interrupting it, while providing value to users and advertisers alike. In the realm of online video, native has proven to be one of […]
The article below originally appeared in ThinkDigital on October 19, 2016. Taboola, the world’s leading discovery platform, today announced its exclusive partnership with TDG, the leading Media & Ad-Tech player in Central Eastern, South Eastern Europe & MENA. The collaboration integrates Taboola’s existing platform with TDG’s network of locally operated websites in CE and SE Europe with the first countries to launch being Cyprus, Greece, and Romania. The deal makes TDG the go to point for local advertisers looking to expand into native advertising. Leading marketers and publishers around the world use Taboola’s discovery platform to help distribute their content and monetize their traffic. Powered by predictive algorithmic technology, Taboola delivers personalized content recommendations on some of the most innovative sites around the web through high-impact placements alongside editorial, across all devices. The partnership marks an important stepping stone for content recommendation, as Taboola brings its technology to two of […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? J. Malchow: Publir can’t speak about the activities of individual parties or candidates. Broadly, here is what is interesting: politics is the art of the possible. Leverage, in politics, comes from shifting the electorate’s perception of what is possible. A turn of phrase, a novel leitmotif, a cutting accusation or inspiring claim: these things tend to do more to move people than the kind of marginal claims that ad campaigns are typically built around. (E.g. 10% off, Trump is better on taxes, and so forth.) If you […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Ford Jordan, CFO, and COO at Liftable Media. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? F. Jordan: Yes and no. We have had a couple of direct deals with some PACS. Overall, I would say CPMs from January and February have gone up more than they have the last two years. I also feel that conservative politicians are a little more old school, but Trump is better than others when it comes to digital. Some of the more traditional candidates were putting most of their dollars to radio and TV (perhaps leading to their failings). I think political advertisers […]
Over time, tracking will be able to give you real, actionable insight. Here are a few ideas to measure the impact of your brand storytelling.