At Taboola, we think every day should be a day to explore the world – whether outside or online – because you never know when you’ll discover something new. So, it should be no surprise that we wanted to acknowledge today’s official public holiday in Canada: Discovery Day. Canada’s Discovery Day was established to honor the anniversary of the discovery of gold on August 16,1896. The shiny precious metal was found in the Klondike region of the Yukon and the event marked the beginning of the Klondike Gold Rush, prompting enthusiastic miners from Seattle and San Francisco to join the search. As you might have already guessed, “Discovery Day” is celebrated in several other parts of the world, signifying a variety of different events and sightings. These areas include The Bahamas (commemorating Christopher Columbus’ discovery of the New World in 1492), Brazil (in honor of Pedro Alvares Cabral who […]
When I worked as a business journalist, I used to have an editor who wouldn’t let me begin working on a story idea until I had first pitched an eye-catching headline to accompany the finished piece. Initially, I found this idea counter-productive, and quite frankly, infuriating. After all, how could I know what the headline of a story was going to be before I had done the interviews and the research necessary to write my piece? Over time, though, I began to see the error of my ways. If the body of a story is the product you offer to the masses, the headline — along with the thumbnail image you use — is the packaging that tells people what’s inside and gets them excited to open it. Today, the headline is an integral part of my process for developing story ideas, as I know that I can’t serve readers […]
Ziff Davis CEO Vivek Shah has done a remarkable job transforming the 88-year-old publisher into a digital-first media organization. The company’s portfolio of sites reaches some of the web’s largest and most influential audiences, and includes trusted brands such as PCMag.com and IGN.com, and popular lifestyle sites like AskMen.com. Today, we’re excited to announce that Taboola is teaming up with Ziff Davis to bring content discovery to its entire network of sites, reaching over 120 million monthly unique visitors, spanning desktop and mobile websites, and native mobile apps. We believe there is an untapped opportunity for brands to engage these audiences through ROI-driven storytelling. Tech and gaming enthusiasts browse their favorite sites with high-intent, and targeted content can be the catalyst that helps them discover and purchase new products and services they may like and never knew existed. This is the first time that brands have been able to […]
Today, we announced an exclusive, three-year partnership with Gannett Co., Inc. to integrate Taboola’s discovery platform across their network of digital publishing assets in more than 110 markets. Gannett is one of the world’s leading media companies, featuring some of the most trusted names in news, including USA TODAY, and we’re honored to be working with such a talented team of people. Together, we’ll bring personalized content recommendations to Gannett’s audience on all platforms, and empower editorial teams with insights around how consumers are behaving across the network. We’ll also be experimenting with some exciting initiatives around audience segmentation, leveraging data to adapt the on-site experience for different groups of users. This type of next-generation personalization has become a key priority for us in years to come at Taboola as we see the web grow increasingly fragmented. When we started our mission around “discovery” over eight years ago, the web […]
What is content discovery? Content discovery is the process of finding something––be it information, entertainment, etc.––online across websites, blogs, social media, and more. One of the biggest questions we hear at Taboola is how our platform is different from PPC on search and display networks. We’ve found that there’s a very simple way to approach this topic: It’s all about discovery. On search, for instance, audiences are typically looking for something in particular. By advertising through Google AdWords, you’re generally positioning your company to provide a very specific answer to a question. By advertising through display, you’re likely delivering a healthy dose of product-related messaging. When it comes to Taboola, however, none of these dynamics apply. Audiences are likely in-the-moment, looking to discover great content, new topics, and sources of entertainment. As a result, there is a strong opportunity for brands that are looking to build long-term relationships with new […]
Earlier this morning, we announced an exclusive, 2-year partnership with The Associated Press, the largest U.S.-based news agency and one of the most respected and trusted sources of independent news in the world. In our work together, Taboola’s personalized content recommendations will appear across the AP’s desktop and mobile websites, as well as in APMobile, the AP’s native mobile app for global and local news which has been downloaded over 13 million times. This is a huge step for publishers worldwide, as more and more are making mobile app monetization a growing priority. We’re excited to collaborate with The Associated Press on improving the in-app user experience, driving both engagement and revenue goals, and creating new value for AP’s readers and members alike. To learn more about Taboola’s partnership with The Associated Press, please read the full press release here.
Earlier this month, we announced Taboola® Native, the latest addition to Taboola’s discovery platform, and an extension of our long-standing mission to help publishers better monetize their sites and marketers reach high-quality audiences across the web. As more and more companies adopt content marketing strategies, Taboola Native gives brands a powerful new way to reach audiences through exclusive in-feed and mid-article placements, on top publisher websites, across all devices. These premium real estates offer our partners 100% share-of-voice, maximum visibility, and the opportunity to generate higher CTRs and deeper engagement for their promoted stories. Taboola Native also includes more prominent and customizable interfaces on mobile, where the majority of audiences are now consuming content. Taboola Native is powered by our advanced predictive engine, and includes comprehensive brand safety features, such as negative keyword targeting and the ability to view performance by publisher site. Taboola also provides full transparency to consumers, […]
Though it is a comparative newcomer to the advertising landscape, native advertising has come to occupy a significant portion of the conversation surrounding digital marketing. Stellar examples of native ads in BuzzFeed and The New York Times have received a great deal of attention, and last year, John Oliver dedicated a lengthy (if cynical) segment of Last Week Tonight to the topic. In each instance, native advertising is discussed as something new. But while the name itself is only a few years old, native advertising actually has a history dating back almost a century—or longer. Native’s Predecessors: Advertorials and Branded Entertainment The precedent for native was first established in the form of print advertorials, which were sufficiently common by 1917 that a nationally syndicated column spoke out against “the paid write-up.” But the practice gained traction—and acceptance. In 1927, for example, the Honolulu Advertiser ran an eighty-page advertorial, sponsored by […]
When I first met with Jon Steinberg, we had a meaningful disagreement. But much like in life, that disagreement has evolved into an especially strong partnership (and friendship). I was already impressed by Jon’s previous work at BuzzFeed where he became known as the “Godfather of Native,” monetizing BuzzFeed without a single banner ad ever shown. Asking him questions over the past few months about what works and what might be broken around Native, I joked that his direct answers made me feel like he is “half Israeli” — transparent, and to the point. As we talked about the rapid changes sweeping through the web, and his current role as CEO of Daily Mail North America, it became apparent that the category Jon helped pioneer years ago was ready for another revolution, and a big one. We experimented with a new expansion of our Discovery platform as a test […]
Have you joined the podcast revolution? We have. This week, Taboola founder and CEO, Adam Singolda, sat down with Fox News Reporter Jo Ling Kent for the latest episode in her podcast series Fast Forward. Each week, Fast Forward features movers and shakers from across the tech and media landscape to showcase innovative ideas and how they are shaping our future. In the podcast’s ninth episode, Jo asks Adam what inspired him to start Taboola and how the company has achieved success. You can listen to the entire interview in full by clicking below.