In the past year, we have seen content consumption on smartphone increase by 43 percent across Taboola’s network. In the next months we anticipate a further increase in mobile consumption, and a passing of the 50 percent mark. The world is going (or has gone) mobile, which is why we decided to share some of our best practices from across our network to make sure you are set up to monetize your mobile traffic effectively. Mobile-responsive website design is the norm. Of the top-hundred sites ranked by Alexa, 89 percent have adopted a responsive website design. Responsive design has become the rule, not the exception for high-traffic websites. Users report increased trust and likeliness to spend time on-site with adaptability to mobile. Use the full width. Vertical content recommendation layout increases performance by more than 30 percent compared to a grid layout. Taboola’s Research and Development Team found that presenting […]
This past June, I had the pleasure of speaking to an audience full of visionaries, technologists, and budding entrepreneurs at the 2014 LDV Vision Summit in New York City to chat about visual technology and digital innovation. Beyond having a great audience, the event also included some industry experts such as Betsy Morgan of TheBlaze, Tobias Peggs of Aviary, and Magnet Media’s Megan Cunningham among other speakers. Big thanks to Evan Nisselson of LDV Capital and Becca of Cake-Works for having me take part in the event.
There are over 5M pieces of content currently promoted through our content discovery platform, and thousands of brands running content campaigns. It’s fair to say that we’ve pretty much seen it all, and on the way learned a thing or two about what makes people click and engage across our platform. Garnering clicks and engagement is not an exact science. Fads can come and go. But over time, we’ve managed to figure out specific things that work better than others. We decided to create an infographic chock full of highlights, so that if you decide to set up a sponsored content campaign, you’ll have a few simple tips in your back pocket to help put your content front and center so it gets noticed by just the right people. Click the thumbnail below to see the full infographic.
What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]
For the past seven years, I have been privileged to work with an amazing team of individuals dedicated to our vision of connecting people to information they may like and never knew existed. With nearly half of our company based in Tel Aviv building and enhancing our technology, I’m proud to say that Deloitte, one of the leading professional service firms in the world, recently ranked Taboola as the fastest growing technology company in Israel. This recognition underscores our team’s commitment to innovation and we are grateful to Deloitte for acknowledging our hard work and recent growth. I look forward to the next seven years.
At Taboola, we’re huge believers in talent over experience. Of course, experience has its place, but you simply can’t beat passion, the drive to succeed and god given talent. Time and again, our interns and employees fresh from college have proven that to be a fact. One such case is Roni Yahav who started at Taboola as a part-time analyst while he was working towards a degree in Computer Science and Environmental Studies. He made such a strong impression on us that we offered him to join the team as a full-time employee when he graduated. Last week, as he moved on to the next step in his career, and he shared with us how much the two years he spent with Taboola meant to him in the most creative, inspiring way. Roni asked his mother, Ilana Yahav, a world renowned artist who works with sand and her hands to […]
Seven years ago, we started Taboola, believing that there would be times when we will be overwhelmed with information. Search engines would remain efficient when we know what we are looking for, while in other times, recommendations of different types would help us curate experiences we may like but never knew existed. Our vision was and remains to build a new category, side by side to Search, called Discovery. Instead of people looking for information, have information look for people. Think of everything you could find using a search engine, and then imagine the process in reverse; we envision a world where information is personalized and recommended to you at the right place, and at the right time. Predicting what people may like and never knew existed is no easy task. We spent the first 4.5 years focusing just on cracking the code on how to recommend videos. Then, leveraging […]
This week’s Taboola Think Tank kicks off with The Onion, which along with its sister site The A.V. Club, reaches more than 11 million unique visitors every month.
“Native advertising” has been a buzzword for over a year, as journalists, marketers, agencies, and publishers continue to be mesmerized by its power to drive brand awareness and engagement. So, we decided to ask a couple of experts in the publishing industry for their take on native advertising.
Each year, IWNY allows anybody to submit a panel, interview, or presentation for consideration and gives the public an opportunity to cast votes for their favorites. We’ve submitted the topic below and YOU (yes, you!) can help us “MAKE THE STAGE.”