All Stories

8 April 2015

Taboola’s media partners can rest assured knowing their campaign details and performance data are accessible around the clock through Taboola’s Backstage, our comprehensive analytics and campaign management dashboard. Backstage is available through our HTML5 website (supported on desktop and mobile devices), as well as our iOS mobile app, empowering our partners to make real-time, data-driven decisions about their campaigns and drive high-quality, cost-efficient traffic to their content. Backstage was built to be user-friendly and intuitive to navigate, and we now have several tutorial videos that provide additional step-by-step walkthroughs of the dashboard. We hope these videos help prospective partners to learn about Backstage’s robust capabilities, and existing partners to be even more hands-on with their campaigns. Read on below for brief descriptions and links to each of our five new videos, and stay tuned to our blog for more information on our best practices and how they can apply to your […]

6 April 2015

These days, more and more marketers are creating content that is performance-driven. Content discovery platforms like Taboola are a great way to introduce your product or service to people who would not have otherwise found it. At Taboola, we leverage advanced mathematical algorithms to make sure that the right audience discovers your content, and help optimize your campaign for any KPI: Purchase, lead generation, subscriptions… Everything from dog food, to insurance, to laser eye surgery! But as you know, a successful campaign starts with amazing content. There are millions of pieces of content on our network, and we’ve learned a thing or two about what works best. Whether you’re offering financial products or a next-generation mascara, there are some golden rules about format that will help set you up for success. We’ve created this infographic to help guide you through everything you need to create performance content that will thrive! Click […]

1 April 2015

Following up on Part 1 of our recap, NBCUniversal News Group’s Elisabeth Sami joined us at Taboola’s global headquarters in New York City to speak with WIRED Contributing Editor Spencer Reiss about her role as SVP of Strategy and Business Development. Her team oversees both esteemed news brands (NBC News, MSNBC, and CNBC) and digital news start-ups (Breaking News, Stringwire, NowThis). Media has always been driven by technology Throughout the talk, Sami expressed a tone of optimism about the future of media. Although digital consumption is impacting network TV viewership, news consumption is growing overall, creating an opportunity for news organizations to continue investing in and reaching audiences across platforms. The NBCU News Group constantly identifies new ways to deepen engagement with consumers. That might be through news feeds on Twitter and Facebook, on smartphone or tablet apps, or on set top box applications through connected TVs. Reiss asked whether […]

31 March 2015

Thank you to everyone who joined our webinar with Tim Ruder and Chris Muller last Thursday to talk about mobile discovery and the upcoming Google mobile-friendly algorithm update.  That update, scheduled to roll out beginning April 21, represents a dramatic change in mobile search results that we hope you are well positioned to handle. In case you weren’t able to attend, you can watch the full video of our discussion below and view the slide deck here: You asked a number of great questions during and after the webinar and we thought it would be worth highlighting some of the most popular ones here: You mentioned that web pages need to load as fast as 1 second for mobile users.  Can you elaborate on that a little more? The one-second recommendation comes from Google’s blog post Making Smartphone Sites Load Fast, and is reiterated in the help file Mobile Analysis […]

30 March 2015

In her role as SVP of Strategy and Business Development for the NBCUniversal News Group, Elisabeth Sami works across traditional broadcast and digital media, presiding over a portfolio of internationally respected and award-winning news brands including NBC News, MSNBC, and CNBC. She also experiments with young digital news start-ups such as Breaking News, Stringwire, and NowThis. Sami joined us at Taboola’s global headquarters in New York City to speak with WIRED Contributing Editor Spencer Reiss as part of our Taboola Talks series. Over 100 attendees — including representatives from leading publishers (Adweek, BBC, Business Insider, BuzzFeed) and media companies (Condé Nast, Comcast, Scripps Network) — gathered to hear Sami discuss her approach to building and expanding a multiplatform news organization within a rapidly changing media ecosystem. Growing the NBCUniversal News Group’s overall portfolio Reiss’ first question for Sami was how she prioritizes her time given the nearly endless list of […]

23 March 2015

Last October, we featured Bundoo on Taboola’s blog as part of our Content Spotlight series, explaining how the site’s expert-written articles and smart content strategy have established Bundoo as the ultimate parenting resource on the web. As Taboola continues to work with Bundoo toward growing its online community of parents and child-care health professionals, we published a case study detailing some of the results our teams have achieved. A few key highlights: Taboola generated 22 percent lower bounce rates than all competing discovery platforms. Taboola’s on-site “organic” recommendations generated 60,000 incremental monthly clicks on Bundoo.com. Bundoo has seen a 13 percent jump in new users every month since partnering with Taboola. With Taboola, Bundoo has significantly grown their level of audience engagement, including a 45% increase in pages-per-visit and a 70% jump in time-on-site. You can check out the full write-up (including imagery) — along with our other case studies, data sheets, […]

16 March 2015

Spring has sprung! In an effort to beat the last of the winter blues, Taboolars in New York City enjoyed some fun activities around the office. We welcomed North-American specialty tea retailer David’s Tea for a good ol’ fashioned tea party! Taboolars raised their David’s cups (and pinkies) as they enjoyed two delicious selections: Cool Cactus hot tea made with prickly pear and an exotic blend of green tea, lemongrass and pineapple as well as a  tangy Key Lime iced tea spiked with apple, citrus zest, elderberries and hibiscus. Both teas were tasty and served as a refreshing and refined break from our laptops. A group of Taboolars also gathered together after hours for a Jamberry Nails party! Jamberry Nails consultant Nanette M. joined us via video chat to demonstrate how easy it is to apply these unique nail wraps at home. We selected cool designs from their Spring collection […]

24 February 2015

  They say images are worth a thousand words. We’re not sure about that, but we do know that they get at least 30% more shares on social media. Gallery pages are a great way to display image-driven content and provide organization and structure. Decide If Gallery Pages Would be an Effective Format for Your Content Galleries help user engagement because they require continuous interaction with the page, and give the user a sense of control. When is it effective to use a gallery? Ask yourself these questions: Are there clear steps or numbered items in your content? Can you add an image for each concept you are introducing? Do you have more than 4 items but less than 25? Will breaking up your content improve readability? Use Your Titles to Encourage Clicks The best titles for galleries promise something. Consuming gallery content takes time, so be sure to provide something […]

29 January 2015

In recent years, the Big Game has taken on ever-greater levels of outsized influence among marketers and media executives. The annual tradition remains not only the most-watched TV event in the US, but one of the few remaining opportunities for advertisers to reach a large, captive, and receptive audience. It’s also the one time of year that people actively want (and expect) to hear from brands. “Gameday” ad rates on major broadcast networks have subsequently spiked, reaching over $4.5 million for a 30-second spot in 2015, or roughly $150,000/second (a 12.5% increase from 2014). In response, advertisers have increased their corresponding spend and attention beyond just TV, investing heavily in digital campaigns that capitalize on the impact of the event and extend the brand narrative online, both before and after the game. Online Content Lives Longer and Costs Less Marketers who have experimented with game-related online content have often found […]

22 December 2014

Last Wednesday, Taboola participated in one of PluggedIn BD’s popular monthly roundtables to discuss the topic of Content Distribution. The wide-ranging conversation included executives from a variety of companies, spanning established media (New York Times, WIRED) to new media (PlayBuzz, Huffington Post) to content marketing firms (NewsCred, Moveable Media) and content distribution platforms (including Taboola). With such a big topic, and a wide cast of perspectives, the discussion underscored how much change is occurring in the online content space, and how the blurring of roles and buzzwords seems to be a constant reality. Jason Sylva, Executive Director of Audience Development at the New York Times, explained how the country’s paper of record is now both a content marketing seller (T Brand Studio is its in-house advertorial team) and a buyer (having placed native ad buys on sites like BuzzFeed). Kik Messenger strategic head Devrin Carlson-Smith confidently predicted that “whoever wins […]

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