Before the 2017 Australian Open, we took a look at Australian Open data from around the globe—readership for Federer, and readership for Nadal.
How one college student helped define the future of VR in Taboola’s engineering challenge. The Taboola VR Challenge was held in Los Angeles (LA).
We’re doubling leads in real estate marketing for Wave Center City and Berlin Estates. Read about how they’ve used content discovery for success.
The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.
We’re excited to announce Taboola’s acquisition of Commerce Sciences allows us to double down on personalization for all open web visitors.
These three marketing trends aren’t just about content, but how 2017 content consumption changes your relationship with your readers.
Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.
We are thrilled to announce that today, Germany’s leading Multimedia Sport Platform SPORT1 signed an exclusive partnership with Taboola. Taboola will now power content and video recommendations for SPORT1.de mobile services as well as for the SPORT1 apps and desktop. In addition to content recommendations as articles, SPORT1 will also implement Taboola’s native advertising and video outstream platform. Patrick Fischer, Chairman of the Board of Sport1 Media GmbH: “We tested different technology providers and found Taboola was right for us for a number of reasons. First, Taboola’s content recommendation platform can be integrated flexibly and simply. The technology required can also easily be adapted to our infrastructure and can be extended dynamically. Lastly, the new partnership will allow us to better monetize our offerings on all channels and also drive an increase in time spent on our channels for every single user.” Adam Singolda, Founder & CEO at Taboola: “We […]
We are excited to share that today, we announced an exclusive strategic partnership with El Universal, the biggest daily publication in Mexico with more than 9 million unique visitors each month according to comScore. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. Under the agreement, El Universal integrated Taboola’s high-impact content recommendation platform with the goal of driving engagement, monetization and audience growth across desktop and mobile. This is the first time El Universal has implemented content recommendation. The partnership marks the first time El Universal has implemented content recommendation as part of its strategy to generate revenue and increase audience reach. It will utilize Taboola’s predictive algorithmic technology to serve high quality, personalized content to its audiences across desktop and mobile. “Content recommendation is a new venture for our publication and our […]
Did fake news have a material effect on the recent US election? It’s the subject du jour, with recent discussion about the creation and distribution of fake news from industry leaders like Jeff Jarvis, Ev Williams, Fred Wilson to media companies such as Bloomberg, WSJ, NYTimes. There is no shortage of insightful opinions. All sharing the hope of bringing awareness, conversation and eventually a process to solve the fake news problem. To me, asking whether companies such as Facebook, Twitter, or Taboola are media companies or technology companies is just a question of semantics. The debate shouldn’t be what industry you align with as a company. The real issue at stake is – are we accountable for what we distribute? Let me divide the conversation into two separate parts. Both equally important, but very different. Part One: Should intentional confusion (Fake News) be allowed? Short answer: no. Let’s define it. […]