Taboola-referred users were 31 percent more valuable than the users that were arriving from display for brand Secret Escapes.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
Instead of sitting out during the busy season, digital marketing professionals use these times to double-down on your campaigns and more.
This week, comScore announced that Taboola reaches more unique global desktop users, 639.5 million, than any other distributed content network in the world.
The world of digital media is constantly evolving, and the only way for publishers to keep up is to make sure that their next piece of content or audience development campaign is more effective than the one that preceded it. Indeed, the most successful publishers don’t just find a gameplan that works and stick with it, but rather they rigorously investigate their past results for changes they can make to improve performance. In Part 1 of our three-part series around how online publishers grow their businesses with Taboola, we’ll look at how two of our partners — Scroll.in and Refinery29 — use data to refine their distribution strategies and make their content more appealing to readers. Build Your Audience Through Strategic Paid Promotion Building an audience from scratch is a tall order for any new publisher, regardless of how good its content is. Not only do new media brands need […]
Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned a wide and reputable following for helping people better manage this problem. Notable features include the “send later” button, snooze messages, read receipts and more. Following its early launch in 2010, word of mouth played a big role in growing Boomerang’s user base, with fans recommending the product to friends and colleagues that shared similar headaches over managing their daily email flow. Search and referral channels also proved successful in recommending Boomerang to audiences that were actively seeking out email productivity “hacks.” More recently, as Boomerang continues to ramp up its user acquisition strategy, […]
The holiday season is crunch time for consumer brands. With the average American set to spend more than $800 on holiday-related items this year, there’s a lot at stake for marketers as they attempt to grab people’s attention — and hopefully, part of their spending budgets — between Thanksgiving and New Year’s Day. Given that the holiday season is also a busy time for your customers, marketers must be strategic in how they attempt to engage their audiences. Timely content, delivered to the right audience at the right time, can be just the boost you need to raise awareness, sell more online products, and make this crucial shopping season a success. With that in mind, here are our five tips for crafting the most effective holiday content marketing campaigns: 1. Start with your customers’ holiday needs — then go from there. One of the nice things about the holiday rush […]
As the political season continues to gain momentum, our latest Taboola Talks focused on the evolving role of digital media in the presidential election cycle. Last week, attendees gathered at the Associated Press offices in Washington, DC to hear from three leading executives in the political media realm today: Cally Stolbach, Managing Director at Politico; Ryan Coyne, CFO at Independent Journal (IJ); and Rory McCafferty, SVP Digital News Communications at The Hill. Below is a quick recap of the night’s big questions, in addition to our highlight video included above. What is different in this election cycle versus 2012? CS (Politico): Everything feels a little different, but 2012 was the first time we really saw the power of harnessing and understanding data. Organizing For Action (OFA) did such an amazing job of activating around that, and this cycle we’re seeing a lot of organizations trying to replicate that gameplan. RC […]