Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.
Taboola-referred users were 31 percent more valuable than the users that were arriving from display for brand Secret Escapes.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
This week, comScore announced that Taboola reaches more unique global desktop users, 639.5 million, than any other distributed content network in the world.
As the political season continues to gain momentum, our latest Taboola Talks focused on the evolving role of digital media in the presidential election cycle. Last week, attendees gathered at the Associated Press offices in Washington, DC to hear from three leading executives in the political media realm today: Cally Stolbach, Managing Director at Politico; Ryan Coyne, CFO at Independent Journal (IJ); and Rory McCafferty, SVP Digital News Communications at The Hill. Below is a quick recap of the night’s big questions, in addition to our highlight video included above. What is different in this election cycle versus 2012? CS (Politico): Everything feels a little different, but 2012 was the first time we really saw the power of harnessing and understanding data. Organizing For Action (OFA) did such an amazing job of activating around that, and this cycle we’re seeing a lot of organizations trying to replicate that gameplan. RC […]
Pioneering a new product concept from scratch is a feat unto itself, but promoting it post-launch poses its own set of challenges. Paid search promotions work well for products or services that consumers are explicitly seeking out, but what if the company’s new offering is something that no one has seen before? Flintobox is a theme-based “discovery box” that curates exploratory activities and games for children between the ages of two and eight. Delivered to customers’ homes as a monthly subscription, each box is tailored around a specific subject, such as “Space Adventure” or “The Little Musician,” and the company has already carved out a successful niche in the Indian childhood education market. In an effort to better educate audiences about its innovative offering, Flintobox invested in robust content marketing efforts, spanning blog content, ebooks and customized landing pages. The company teamed up with Taboola to promote these items on […]
South Korea has long been at the forefront of consumer technology. According to KT Corp’s research center, Digieco, 83% of South Koreans now own a smartphone, making it the country with the fourth-highest smartphone penetration rate in the world. Additionally, as of earlier this year, mobile penetration has officially overtaken that of PCs throughout the country. At Taboola, we’ve seen massive growth in emerging markets such as India, where increased smartphone ownership opens up an array of new opportunities for marketers to reach and engage with mobile-first consumers through content, and ultimately drive commerce. To that end, I’m excited to announce that Taboola has signed an exclusive media partnership with Purplefriends, a full-service marketing agency based in South Korea, and a member of the prestigious Yello Digital Marketing (YDM) group. Purplefriends will be enlisting new Korean brands and marketers to work with Taboola and uncover the power of ROI-driven content […]
Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. The shift towards mobile represents a major opportunity for the industry at large, but it also requires publishers to better understand the nuances of how user behavior differs across desktop and mobile devices. When a smartphone user clicks through to an article that was created with a desktop-first mindset, they are much more likely to bounce, especially if they arrived from a social channel like Facebook or Twitter, where an endless stream of content is just a back-click away. Taboola’s product and account management teams have been paying close attention to these patterns, proactively testing […]