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Forrester Research predicted that 2015 will be the year that online brand communities make a comeback, and there are many reasons to celebrate the occasion. Brands have increasingly found that investments in social media communities aren’t paying off. After spending significant time and resources building out Facebook pages, the platform has continually tweaked its Newsfeed […]
5/18/15
This morning, we announced that the leading Chinese language Internet search provider, Baidu, has made a multi-million dollar strategic investment in Taboola. As the number one website in China and the fourth most popular website in the world, with billions of search queries daily, Baidu has redefined the global Search industry, and we are honored […]
This past March, we announced the official launch of Taboola Newsroom, a real-time optimization technology that empowers editorial teams with actionable data around what story headlines, thumbnails and placements generate the maximum engagement across desktop and mobile homepages. Provided free of charge to our publisher partners, Newsroom proved to be an invaluable resource for Refinery29, […]
On Tuesday, we hosted a webinar about creating content that converts. Thank you to everyone that attended! In case you weren’t able to participate, you can watch the full video recording here. As performance-driven content experiences a resurgence in popularity amongst marketers, Taboola has been sharing our best practices including an infographic detailing optimal page […]
5/04/15
Unlike traditional forms of advertising (e.g. billboards, banner ads), content has the unique ability to educate consumers about a new product or service through in-depth storytelling. Having experimented with an array of online promotion strategies, digital upstart Plated — which empowers foodies to cook chef-designed recipes at home — learned that content often drove the […]
5/01/15
Last week, we were honored to be named the “2015’s Most Promising Startup In Israel” by the most widely distributed daily newspaper in Israel, Calcalist. We are humbled to be in the company of all 50 Israeli startups that were recognized by the publisher, including Kaltura, Playbuzz, Infinidat, Similar Web, eToro, Fiverr, and others. This […]
  As Mother’s Day approaches, we thought it was prime time to take a closer look at what makes moms tick (Hint: It’s not just baby content) and how marketers can connect with (and convert) this highly-sought after target audience. Here are 5 things to consider when creating content for today’s digitally savvy modern moms: […]
In a previous post, we shared a useful infographic with tips on how to best display your conversion-driven content. But creating content for performance (aimed at getting the audience to take some sort of action) isn’t only about how you lay it out on the page. It’s also about putting together a strategy to make […]
4/14/15
When I first met Bonnie Kintzer and Rich Sutton, CEO and CRO, respectively, of Reader’s Digest, it was clear that we shared a vision for connecting audiences around the globe to content they may like and never knew existed. Reader’s Digest, after all, is one of the most reliable and long-lasting publishers around. RD spends […]
4/08/15
Taboola’s media partners can rest assured knowing their campaign details and performance data are accessible around the clock through Taboola’s Backstage, our comprehensive analytics and campaign management dashboard. Backstage is available through our HTML5 website (supported on desktop and mobile devices), as well as our iOS mobile app, empowering our partners to make real-time, data-driven […]
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