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When I first met Bonnie Kintzer and Rich Sutton, CEO and CRO, respectively, of Reader’s Digest, it was clear that we shared a vision for connecting audiences around the globe to content they may like and never knew existed. Reader’s Digest, after all, is one of the most reliable and long-lasting publishers around. RD spends […]
Taboola’s media partners can rest assured knowing their campaign details and performance data are accessible around the clock through Taboola’s Backstage, our comprehensive analytics and campaign management dashboard. Backstage is available through our HTML5 website (supported on desktop and mobile devices), as well as our iOS mobile app, empowering our partners to make real-time, data-driven […]
These days, more and more marketers are creating content that is performance-driven. Content discovery platforms like Taboola are a great way to introduce your product or service to people who would not have otherwise found it. At Taboola, we leverage advanced mathematical algorithms to make sure that the right audience discovers your content, and help […]
Following up on Part 1 of our recap, NBCUniversal News Group’s Elisabeth Sami joined us at Taboola’s global headquarters in New York City to speak with WIRED Contributing Editor Spencer Reiss about her role as SVP of Strategy and Business Development. Her team oversees both esteemed news brands (NBC News, MSNBC, and CNBC) and digital […]
Thank you to everyone who joined our webinar with Tim Ruder and Chris Muller last Thursday to talk about mobile discovery and the upcoming Google mobile-friendly algorithm update.  That update, scheduled to roll out beginning April 21, represents a dramatic change in mobile search results that we hope you are well positioned to handle. In […]
In her role as SVP of Strategy and Business Development for the NBCUniversal News Group, Elisabeth Sami works across traditional broadcast and digital media, presiding over a portfolio of internationally respected and award-winning news brands including NBC News, MSNBC, and CNBC. She also experiments with young digital news start-ups such as Breaking News, Stringwire, and […]
Last October, we featured Bundoo on Taboola’s blog as part of our Content Spotlight series, explaining how the site’s expert-written articles and smart content strategy have established Bundoo as the ultimate parenting resource on the web. As Taboola continues to work with Bundoo toward growing its online community of parents and child-care health professionals, we […]
Spring has sprung! In an effort to beat the last of the winter blues, Taboolars in New York City enjoyed some fun activities around the office. We welcomed North-American specialty tea retailer David’s Tea for a good ol’ fashioned tea party! Taboolars raised their David’s cups (and pinkies) as they enjoyed two delicious selections: Cool […]
  They say images are worth a thousand words. We’re not sure about that, but we do know that they get at least 30% more shares on social media. Gallery pages are a great way to display image-driven content and provide organization and structure. Decide If Gallery Pages Would be an Effective Format for Your […]
In recent years, the Big Game has taken on ever-greater levels of outsized influence among marketers and media executives. The annual tradition remains not only the most-watched TV event in the US, but one of the few remaining opportunities for advertisers to reach a large, captive, and receptive audience. It’s also the one time of […]
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