Next week, over 3,500 people — spanning marketing and PR professionals, business executives, content managers and creators — will gather in Cleveland, Ohio for Content Marketing World 2015. Hosted by Content Marketing Institute, the four-day event (Sept 8-11) attracts attendees from all industries to share best practices around how companies can use content to drive new business and differentiate their brand amidst a crowded marketplace. We’re very excited that Taboola was invited to host a “lunch and learn” session on How to Create Content that Converts, Drives Positive ROI. The presentation will include several practical case studies featuring companies that built successful performance-driven content strategies, while also sharing our best practices on topics such as content ideation, landing page optimization, A/B testing, and more. The session will take place on Wednesday, September 9th at 12:30 PM, presented by Andrew Milk (Director of Media Account Management) and Inbar Yagur (Senior Content […]
Earlier this morning, we announced our exclusive, multi-year partnership with Johnston Press, one of the UK’s largest local and regional multimedia organizations with 20 million unique visitors every month. As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher. As mobile traffic becomes more and more important to Johnston Press, Taboola’s predictive technology, which is fully optimized for both desktop and mobile devices, has served as a valuable multi-platform solution for the publisher. In fact, mobile traffic now accounts for 48% of all traffic in the UK, according to a report by UK-based internet marketing firm Affiliate Window. Johnston Press has a long history of serving high-quality content to audiences throughout the […]
With operations spanning Pune, Mumbai, Bangalore and Delhi, Amura is one of India’s leading digital marketing firms, with a client roster that includes many of the country’s top real estate brands. In an effort to activate the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS 2015), a four-day online real estate event showcasing properties across 15 cities and 50 top Indian developers. Given the time-sensitive nature of the sale, Amura teamed up with Taboola to target audiences across the web in real-time, driving probable buyers to the IRFS microsite and generating new leads for potential sales. Following the success of the campaign, our teams published a Think Tank interview with Amura’s paid media manager, along with a case study that provides an in-depth look at the collaboration. Some of the key highlights include: Taboola’s advanced targeting drove an average 10 percent boost in qualified traffic […]
In a recent post, we covered the legacy of sponsored content—from advertorials in print publications to “branded entertainment” on TV—that paved the way for today’s native advertising. But despite this long history, and the fact that most of us are exposed to native advertising every day, many people still have a narrow understanding of “native” and the many different forms it can take to help publishers better monetize their business. By expanding our definition of native to encompass more diverse forms of branded content, publishers can tap into a multi-billion dollar market, bolster their overall businesses, and take back revenue from the industry’s “Goliath” that is commandeering too much of the digital media space today. The Native We Know: On-Site Custom Branded Content Most people who are familiar with the phrase “native advertising” think of it in terms of those prominent examples cited in our previous post, namely branded content […]
Today, we’re excited to officially announce a new partnership with Australia’s fastest growing publisher: Allure Media. Reaching over 8 million unique browsers in Australia every month, Allure Media’s network includes some of the most innovative publishers on the Web, such as the Australian editions of Business Insider, Kotaku, Gizmodo, Lifehacker, POPSUGAR, ShopStyle, and more. Over the next few months, Taboola’s personalization technology will be seamlessly integrated across several of Allure Media’s sites, on both desktop and mobile platforms, engaging the publisher’s influential audiences with content they may like and never knew existed. We’ll also be collaborating with Allure Media’s editorial team to uncover new insights around how users behave across the network, boosting audience engagement and generating meaningful revenue. Our partnership with Allure Media signifies Taboola’s ongoing commitment to expanding our digital footprint in Australia. To learn more about the details around our partnership, please read the full press release […]
One of the biggest challenges any content marketer faces is coming up with a way to determine whether their content is actually working. Indeed, even if your brand has produced a series of excellent stories, you’ll need to prove that they are helping your company generate sales if someone is going to give you the budget to create more content in the future. And since consumers usually do not make a purchase immediately after watching or reading a piece of content, content marketers have a much more difficult time showing the impact of their work than, say, a direct-response marketer who can just point to their sales conversions. With that in mind, here are four other metrics you can use to gauge whether your content marketing is having the desired effect on your target audience. An expanded definition of “conversions” Typically, we think of a “conversion” in online marketing as […]
We asked Amura’s paid media manager to provide his perspective on the unique challenges of applying digital marketing to the real estate industry.
Last night, Taboola hosted an event with Digital DUMBO (co-sponsored by WeWork and The Execu|Search Group) around the theme of “Mission: Discovery.” Over 250 attendees gathered at The Dumbo Loft in Brooklyn, representing many of the city’s leading technology, advertising and creative start-up companies. The evening’s featured speaker was our own VP of Media Sales, Zev Gollender, who spoke about the Taboola story and how “discovery” is transforming the digital media space today. In addition to describing the ways that Taboola can improve engagement and monetization efforts for both publishers and marketers, he cited some of our specific case studies with companies like Plated and Babbel. After the speech, participants continued to swap stories and meet new people, indulge in free drinks and food, and pose in the full-service photo booth with their Taboola-themed giveaways. With a full schedule of events and industry appearances slated for the coming months, […]
In honor of our upcoming joint webinar with content specialists Influence & Co., we’ve created a fun, interactive crossword puzzle about all things content marketing. Use the clues below the squares to complete the puzzle. Stay tuned because we’ll publish the answers next week. To learn how your company can start seeing ROI and actually profit from your content efforts, join our webinar: “How To Create a Content Marketing Machine that Works” on Wednesday, August 26th at 11:00am EDT.