If You’ve Been Covering Euphoria and Stranger Things more than Only Murders in the Building, Think Again (and Other Pre-Emmy News Insights)

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The entertainment award season is here, and first up is the Emmys! After a year of delayed productions, there was no shortage of television shows released this year, and contenders range from exciting newcomers to much-loved Hollywood staples.

Viewers are excited to watch the Emmys live on September 12th, as evidenced by the 1,187,740 pageviews (up +1,005% vs. the last 45 days) on our US publisher network. TV fans set the internet ablaze when nominations were announced on July 12th, excited to see their favorites earning deserved accolades and voicing their disappointment over others who didn’t get the nod.

While we don’t have a magic crystal ball, we’re prepared to offer our predicitons for who will win an Emmy based on the pageview data we’ve seen from our US publisher network pulled in August 2022.

We’ve compiled the data into tables showing the number of pageviews for the given actor or show and our take on what might be driving reader interest. If you see N/A next to a name in the table, we haven’t seen a sufficient number of articles published across our network.

If you’re an entertainment publisher – this article is for you. Consider covering the shows and actors that are garnering the most pageviews, as they have the most fan interest. We’ve also included a few angles you may want to consider when writing. When the Emmy’s take place, prepare your editorial teams with likely outcomes so you are not scrambling to cover the live show.

Now let’s see who has the best chance to take home a coveted golden statue!

Best Comedy Series

Show Pageviews
Only Murders in the Building 384,560
Ted Lasso 183,290
Hacks 167,850
Barry 166,830
Abbot Elementary 112,920
The Marvelous Mrs. Maisel 54,890
What We Do in the Shadows 44,180
Curb Your Enthusiasm 6,250

Taboola’s Prediction: Only Murders in the Building

Martin Short at an "Only Murders in the Building" event on June 11, 2022.

Source: Axelle/Bauer-Griffin/Getty Images

Audiences adore a good murder mystery-comedy combo, and Only Murders in the Building delivers in spades. A trio of heavy hitters from across generations (Steve Martin, Martin Short, and Selena Gomez) has given the show mass appeal.

Its light-hearted approach to murder debuted when viewers needed a reprieve from the heavy state of the news cycle.

Given the sheer number of pageviews and the 100% critics score it has on Rotten Tomatoes, this is a clear winner in our data-backed eyes.

Best Comedy Actor

Actor Pageviews
Steve Martin (“Only Murders in the Building”) 316,390
Martin Short (“Only Murders in the Building”) 239,250
Bill Hader (“Barry”) 216,130
Jason Sudeikis (“Ted Lasso”) 50,890
Donald Glover (“Atlanta”) 21,420
Nicholas Hoult (“The Great”) N/A

Taboola’s Prediction: Steve Martin

Charles-Haden Savage in season one of "Only Murders in the Building."

Source: Hulu

The top two names in this category have been in the business for decades, often partnering up on the screen and stage.

We believe Steve Martin has earned more views because, on the back of the massive hit in which he is a leading actor and producer, he announced that he’d be winding down his career when the show concludes.

Best Comedy Actress

Actress Pageviews
Kaley Cuoco (“The Flight Attendant”) 248,030
Quinta Brunson (“Abbott Elementary”) 100,750
Elle Fanning (“The Great”) 64,960
Jean Smart (“Hacks”) 56,050
Rachel Brosnahan (“The Marvelous Mrs. Maisel”) 42,640
Issa Rae (“Insecure”) 16,500

Taboola’s Prediction: Kaley Cuoco

Flight Attendant Kaley Cuoco

Source: Phil Caruso/HBO Max

Cuoco received high praise for her work as an actress and producer on The Flight Attendant, which is why we think she’ll win, but her appeal and many pageviews (248,030) are due to more than just the second season of the show being released.

Unlike many other actresses, she often discusses her life with raw emotion, letting fans see the real side of her: struggles, romance, divorce, and everything in between. And it doesn’t hurt that there’s quite a bit of recent buzz surrounding her upcoming romcom with Pete Davidson, Meet Cute.

Best Drama Series

Show Pageviews
Stranger Things 8,733,960
Euphoria 803,950
Squid Game 671,240
Succession 406,520
Better Call Saul 295,420
Ozark 246,920
Severance 62,540
Yellowjackets 39,490

Taboola’s Prediction: Stranger Things

stranger things

Source: Netflix

This buzzy category is packed with show titles that had tongues wagging. Still, Stranger Things has nearly 8 million more pageviews than any other drama, making it the undisputed winner. Audiences had to wait almost two years for season 4 (thanks pandemic), and they binged it hard – to the tune of 1.4 billion hours!

Over the past few weeks, readers can’t get enough of articles about the show, which cover every angle of season four and what to know about season 5, set to be the final one.

Best Drama Actor

Actor Pageviews
Jeremy Strong (“Succession”) 111,080
Adam Scott (“Severance”) 68,220
Jason Bateman (“Ozark”) 23,110
Bob Odenkirk (“Better Call Saul”) 19,540
Lee Jung-Jae (“Squid Game”) 12,350
Brian Cox (“Succession”) 3,030

Taboola’s Prediction: Jeremy Strong

Jeremy Strong Succession "Too Much Birthday"

Source: Macall Polay

Jeremy Strong’s character in Succession is dark, damaged, and ruthless – the kind of person we love to hate. However, in addition to searching for him in relation to Succession, he has a much-anticipated movie coming out in November, Armageddon Time.

The audience at the Cannes Film Festival enjoyed the movie so much that they gave it a seven-minute standing ovation, and readers seem to want to know more about his real life.

Best Drama Actress

Actress Pageviews
Zendaya (“Euphoria”) 1,216,150
Reese Witherspoon (“The Morning Show”) 879,950
Melanie Lynskey (“Yellowjackets”) 253,190
Sandra Oh (“Killing Eve”) 42,430
Jodie Comer (“Killing Eve”) 4,850
Laura Linney (“Ozark”) N/A

Taboola’s Prediction: Zendaya

hbo euphoria zendaya

Source: HBO

Euphoria, starring Zendaya, is one of HBO’s biggest hits, only behind Game of Thrones. Some of her 1.2M+ pageviews are due to the show, but her fans are obsessed with everything Zendaya – her clothes, makeup, and her relationship with Tom Holland. Recently, rumors circulated about the two breaking up, but they have been proven false.

Best Limited Series

Show Pageviews
Inventing Anna 115,670
Pam & Tommy 88,910
The White Lotus 60,780
The Dropout 43,230
Dopesick N/A

Taboola’s Prediction: Inventing Annajulia garner anna sorokin delvey inventing anna

Source: Netflix

Whether you loved or hated it, Inventing Anna, which captivated subscribers on Netflix, will come out on top. Audiences are obsessed with stories about real-life con artists, and this one is no exception.

Like others of this kind, viewers are still turning to the web, trying to understand which aspects depicted in the show are fact versus fiction.

Best Reality Competition Series

Show Pageviews
Top Chefs 261,580
Lizzo’s Watch Out for the Big Grrrl 220,820
RuPaul’s Drag Race 218,180
The Amazing Race 10,180
Nailed It! N/A
The Voice N/A

Taboola’s Prediction: Top Chef

Lazy loaded image

Source: David Moir/Bravo

It’s hard to call a winner in this category as the difference in pageviews for the top three contenders is pretty close, but we’ll do it anyway… Top Chef. The show has maintained its popularity, but since season 19 finished in June, the number of pageviews is likely due to audiences wanting to keep up with news about their favorite contestants and the celebrity chef hosts.

It also doesn’t hurt that three weeks ago, the show announced new details about season 20.

How accurate do you think our Emmy predictions are? Tweet us (@Taboola) and let us know your opinion!

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