- Taboola Blog
- Readership Data
Fashion Week readership might surprise you. We took a look at how readers interacted with brands that participated in the London and NY shows.
We took a look at data from articles about the Patriots and the Falcons. One of the teams is getting much more attention than the other.
Before the 2017 Australian Open, we took a look at Australian Open data from around the globe—readership for Federer, and readership for Nadal.
At Taboola, we have a lot of data to tap into. Not only do we use it to target individual consumers with relevant content, it also gives us a unique window into the overall zeitgeist of online news. The sheer scale of our data lets us ask what people are reading, how interests are changing, and what specific audiences care about. That big-picture look can be enormously valuable to publishers to build and grow audiences. That’s why we shared our perspective at the Online News Association conference in Denver back in September. There, we looked into readership of stories focused on – who else – Hillary Clinton and Donald Trump as well as a handful of other high-profile stories. Our analysis showed how a web-wide look at readership patterns can inform publisher decisions on content optimization and distribution. Here are a few examples: Know thine enemy. When it comes […]
Brexit! We took a look at political advertising data from our network around the two major events to see which garnered the most reading time.
Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, analyzing more than 2900 articles that mention Brexit across 82 news websites throughout the EU. Not surprisingly, interest in the topic is higher in the UK than any other EU country (except for Luxembourg, which houses several of the EU’s major institutions). However, we found an interesting discrepancy in the level of “Brexit” interest across the EU countries, with Italy, Greece, and Belgium expressing the next highest tier of activity, followed closely by Spain. Below is an interactive map of the data which compares the level of interest for each country (as benchmarked against the […]