- Taboola Blog
- Revenue Optimization
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.
These are some tactics that Taboola publisher partners use to boost their on-site monetization, while sustaining a strong user experience (UX).
The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.