- Taboola Blog
- Revenue Optimization
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.
These are some tactics that Taboola publisher partners use to boost their on-site monetization, while sustaining a strong user experience (UX).
The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia (now VP of Video at Taboola). Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. Both the content and ads should work together as an entirely singular experience. Publishers sit at the intersection where consumers and brands interact, and play a key role in the flourishing of creative ideas through the delivery of an engaging advertising experience. Publishers decide who, what, when, where, why, how and how many ads are delivered to their audiences. Not advertisers. Read full article on
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.