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There’s no shortage of monetization partners out there eager to fill publisher's inventory—this is how you choose the right one.
9/20/16
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia (now VP of Video at Taboola). Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. […]
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
Kimberly Lau, GM at The Atlantic Digital, joins us in the Taboola Think Tank to discuss the opportunities and challenges across today’s digital landscape.
Audiences are built on strong content and positive user experiences — visitors aren’t there for the ads. How do you reconcile user experience?
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