- Taboola Blog
- Revenue Optimization
Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.
The 2018 edition of NAI’s Native Advertising Trends came out in December. We’re unravelling some of its highlights for publishers.
As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.
At this year’s summit, you couldn’t miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here’s the industry’s take.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.
New Atlas chose to work with Taboola because of its valuable team and proven record of results—they were able to grow their newsletter revenue by 100%.
HuffPo Korea turned to Taboola to increase direct traffic without relying on the HuffPost portal—revenue increased un 40%.
If you haven’t yet implemented an ads.txt file on your website, you may be missing out on revenue. The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site. The initiative aims to tackle many issues such as avoiding arbitrage traffic, fake domains and other types of unauthorized inventory. While it is an obviously noble effort on behalf of the industry, it’s more than that—publishers who have implemented the ads.txt file are already seeing revenue uplift. Publishers see up to 11% more revenue after the implementation of ads.txt. We took a look at Taboola enterprise publishers in the US and in EMEA. In a one month period, from October 2017 to November 2017, enterprise publishers that implemented ads.txt saw an uplift in […]
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