- Taboola Blog
At this year’s summit, you couldn’t miss the sound of publishers searching for answers. Traffic and revenue is harder to find. Here’s the industry’s take.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.
Marketers in dating, stand to attention—science tells us that seasons have a huge impact on consumers’ moods. We’ve got the data to help you strategize.
The Jakarta Post was eager to use Taboola to promote organic content—and the move paid off. Their readership now grows by 6% each month.
we’ve done a lot to prepare for GDPR working closely with our publisher, advertiser, and data partners, and collaborating with others in the industry.
If you haven’t yet implemented an ads.txt file on your website, you may be missing out on revenue. The IAB-backed ads.txt initiative is important, and it’s one that we’ve been supportive of from the beginning—it brings transparency to an otherwise difficult to navigate marketplace by allowing publishers the ability to publicly authorize digital sellers on their site. The initiative aims to tackle many issues such as avoiding arbitrage traffic, fake domains and other types of unauthorized inventory. While it is an obviously noble effort on behalf of the industry, it’s more than that—publishers who have implemented the ads.txt file are already seeing revenue uplift. Publishers see up to 11% more revenue after the implementation of ads.txt. We took a look at Taboola enterprise publishers in the US and in EMEA. In a one month period, from October 2017 to November 2017, enterprise publishers that implemented ads.txt saw an uplift in […]
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
As new events and trends took the stage at NYFW, we took a look at some of the this year’s newest designers to see what was resonating with masses.
As these Olympic Games marked many milestones, we wanted to know the sports that internet readers found the most interesting—and we found some surprises.
We sat down with female leaders from the Financial Times, Scripps Networks Interactive and Condé Nast UK in honor of International Women’s Day.