Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
Of the variety of metrics used to gauge a site's performance, pages per session gives you a great perspective into how your site is engaging your audience.
“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.
Audiences are built on strong content and positive user experiences — visitors aren’t there for the ads. How do you reconcile user experience?
We're excited to announce that Taboola is an official launch partner with Google's Accelerated Mobile Pages (AMP) Project.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn't be further from the truth.
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
Top three reasons that outstream video advertising will power the significant growth predicted in digital video, not pre-roll.