- Taboola Blog
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
Of the variety of metrics used to gauge a site’s performance, pages per session gives you a great perspective into how your site is engaging your audience.
“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.
We’re excited to announce that Taboola is an official launch partner with Google’s Accelerated Mobile Pages (AMP) Project.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Taboola is officially announcing an exclusive, 3-year partnership with DIE WELT, one of Germany’s most influential, leading news sites.
Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.