- Taboola Blog
People often think of user experience and monetization as two opposing sides in a zero sum game. This perception couldn’t be further from the truth.
Of all the quantifiable statistics that describe the tick and tock of a website’s operations, bounce rate is among the most severely misunderstood.
Top three reasons that outstream video advertising will power the significant growth predicted in digital video, not pre-roll.
We sat down with Cristina Calderin from Thought Catalog for an inside look at the video advertising operations of this popular millennial-themed website.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Taboola is officially announcing an exclusive, 3-year partnership with DIE WELT, one of Germany’s most influential, leading news sites.
Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.