- Taboola Blog
Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
Today, we’re thrilled to announce a 3-year partnership with Media General, one of the nation’s largest connected-screen media companies.
I started Taboola 9 years ago this month because I couldn’t find anything to watch on TV and I thought with so many choices, TV shows should actually find me. With the overwhelming amount of information in the world, I imagined there were billions of people in the same boat and saw an opportunity. The future would be a reverse version of what search engines solved. Instead of expecting people to search for information, we would create a way for information to find people in a curated and personalized way. Our vision from day one was to build a new category called “Discovery” side by side to Search and Display, connecting people with information they may like and never knew existed. We spent the first few years of Taboola focusing on cracking the code of recommending videos based on a user’s content consumption behavior. We’ve been fortunate to have seen […]
Today, residents of the United Kingdom (UK) will vote on whether to leave or remain a part of the European Union (EU), a process which the media has dubbed “Brexit,” and one that will likely have historic ramifications regardless of the outcome. We’ve been keeping eye on reading habits leading up to the big decision, analyzing more than 2900 articles that mention Brexit across 82 news websites throughout the EU. Not surprisingly, interest in the topic is higher in the UK than any other EU country (except for Luxembourg, which houses several of the EU’s major institutions). However, we found an interesting discrepancy in the level of “Brexit” interest across the EU countries, with Italy, Greece, and Belgium expressing the next highest tier of activity, followed closely by Spain. Below is an interactive map of the data which compares the level of interest for each country (as benchmarked against the […]
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
Old publisher inventory like fixed placements has gone down with ad blindness, ad blocking, and other factors, making this a grueling race to the bottom.
Of the variety of metrics used to gauge a site’s performance, pages per session gives you a great perspective into how your site is engaging your audience.
“AMI is constantly innovating and looking for ways to improve and enhance the digital experience for our users and partners,” said Brian Kroski, AMI.
We’re excited to announce that Taboola is an official launch partner with Google’s Accelerated Mobile Pages (AMP) Project.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.