- Taboola Blog
- Audience Engagement
Your brand’s content on publisher sites around the globe—analyze browsing habits and show people the content that matters to them.
There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
We checked in with publisher partners to see how political advertisers impact them. This interview is Sean Donlon, the National Account Manager, The Blaze.
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
Of the variety of metrics used to gauge a site’s performance, pages per session gives you a great perspective into how your site is engaging your audience.
To effectively measure the engagement of users load more than one page, we look at several key metrics, like bounce rate and time-on-site.
Especially as the web goes mobile, media companies need to think strategically about monetization, every time someone loads the page.
We’ll look at the ways that personalization can improve publisher on-site engagement and drive users to high-value types of content.
Publishers around the world are seeing a boom in mobile web traffic, but meeting those users’ expectations once they arrive on-site remains an ongoing challenge. Earlier this year, when Google incorporated mobile responsiveness into its search rankings (see our “Mobilegeddon” post here), the average bounce rate for audiences using smartphones was close to 60 percent. The shift towards mobile represents a major opportunity for the industry at large, but it also requires publishers to better understand the nuances of how user behavior differs across desktop and mobile devices. When a smartphone user clicks through to an article that was created with a desktop-first mindset, they are much more likely to bounce, especially if they arrived from a social channel like Facebook or Twitter, where an endless stream of content is just a back-click away. Taboola’s product and account management teams have been paying close attention to these patterns, proactively testing […]
Personalization has long been a topic of conversation within technology and media circles, but the intensity of that discourse has ramped up in recent years due to the rise of social media. “The users have voted by going to Facebook for their news,” said Nick Denton, the founder and CEO of Gawker Media Group. “Personalization may be the biggest issue in online media today.” Last week, over 60 attendees gathered at Gawker’s new HQ in Downtown Manhattan to hear from a select panel of executives whose companies are each grappling with the challenges and opportunities around “personalization.” Joining Nick on stage was our own Adam Singolda, founder and CEO of Taboola; Ian Fette, CTO at Gawker Media Group; and Daniel Doubrovkine, CTO at Artsy. While computer engineers have been experimenting with forms of “machine learning” since the 90s, Adam remarked that the these projects are becoming more important as companies […]