- Taboola Blog
- Audience Engagement
Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.
Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.
MHS Digital has seen an RPM uplift of 37% once they implemented Taboola Feed across mobile and desktop platforms. Check out the case study.
9B page views and 70M hours of reading from the start of the season until now—we’ve got World Cup data that predicts the season’s outcome, and more.
New Atlas chose to work with Taboola because of its valuable team and proven record of results—they were able to grow their newsletter revenue by 100%.
HuffPo Korea turned to Taboola to increase direct traffic without relying on the HuffPost portal—revenue increased un 40%.
Euronews—500+ journalists of 30 different nationalities serving a global audience, delivering solid, uncompromising journalism. Taboola helps them do it.
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.