- Taboola Blog
- Audience Engagement
What do your content consumers do to fill ‘empty’ moments? There’s a high chance they’re using their phone—here’s why you need an infinite feed on mobile.
As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.
Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.
Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.
MHS Digital has seen an RPM uplift of 37% once they implemented Taboola Feed across mobile and desktop platforms. Check out the case study.
9B page views and 70M hours of reading from the start of the season until now—we’ve got World Cup data that predicts the season’s outcome, and more.
New Atlas chose to work with Taboola because of its valuable team and proven record of results—they were able to grow their newsletter revenue by 100%.
HuffPo Korea turned to Taboola to increase direct traffic without relying on the HuffPost portal—revenue increased un 40%.