- Taboola Blog
- Audience Engagement
We are truly excited to announce that The Weather Company and Taboola’s weather card will become available to every Taboola Feed publisher.
From an engagement perspective, and since rolling out Taboola Feed in November, TMBI has already seen a significant increase in revenue and pageviews.
The way publishers implement infinite scroll of articles isn’t always good user experience. Viewers need variety, relevancy, and engagement opportunities.
Since El Universal started working with Taboola, they’ve already experienced an uplift—a 45% increase in pageviews and an RPM uplift of 37%.
Less annoying, more engaging—introducing video in the Taboola Feed. A supply of high-quality video to the open web in a non-disruptive scrolling experience.
T-Online, the biggest news portal in Europe, is powered by Taboola Newsroom—their tool of choice to inform editorial content in real-time.
Audience engagement is a top priority for publishers, and they’re preparing for the next generation today.
Your brand’s content on publisher sites around the globe—analyze browsing habits and show people the content that matters to them.
There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising from the political parties and/or from specific candidates? J. Malchow: Publir can’t speak about the activities of individual parties or candidates. Broadly, here is what is interesting: politics is the art of the possible. Leverage, in politics, comes from shifting the electorate’s perception of what is possible. A turn of phrase, a novel leitmotif, a cutting accusation or inspiring claim: these things tend to do more to move people than the kind of marginal claims that ad campaigns are typically built around. (E.g. 10% off, Trump is better on taxes, and so forth.) If you […]