There are certain times of the year that are best for publishers to A/B test content for better monetization. We dive into the best tactics and use cases.
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Joseph Malchow, co-founder at Publir. Have you seen an increase in interest in advertising […]
At Taboola, we have a lot of data to tap into. Not only do we use it to target individual consumers with relevant content, it also gives us a unique window into the overall zeitgeist of online news. The sheer scale of our data lets us ask what people are reading, how interests are changing, […]
With the political season in full swing, we checked in with several of our leading publisher partners to see how they have been impacted by political advertisers and what their plans are to leverage access to their audiences. This interview is with Ford Jordan, CFO, and COO at Liftable Media. Have you seen an increase in […]
We checked in with publisher partners to see how political advertisers impact them. This interview is Sean Donlon, the National Account Manager, The Blaze.
Entering new markets with your business is a challenging move which requires a roadmap of nuanced strategies that engage your target audience, but which also preserve your brand identity. Your content marketing strategy is a key factor to unlocking new markets. Here are a few localization tips to get you going: Know Your Content If […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yoav Naveh, co-founder and CEO at ConvertMedia (now VP of Video at Taboola). Publishers shouldn’t just be innovating their editorial content, but reimagining the entire user experience of their pages. […]
Identifying loyal visitor behavior is essential to building an online presence. The sessions-per-user and new-versus-returning metrics are key.
These trends are the reason why display ad revenue is on the decline. Audience attention spans are shrinking, and readers want more for less.