- Taboola Blog
- Audience Engagement
Publishers face challenges today with subscriber strategies–building, optimizing, and measuring effectively can feel impossible. These pillars will help.
When Easter rolls around, people are interested in related content. The question is: What kind of content and topics should you focus on?
Users are consuming content in new ways, and publishers need to adjust What was crystal clear at our latest Taboola Talks—data is the new king.
If you can’t evaluate your goals—in publishers’ case, user loyalty—you’re essentially driving blind. To clarify, we’re breaking down this issue further.
As more and more of publisher’s audiences are consuming content on smartphones. We’ve ran tests on infinite feed-related behavior—check out the results.
Infinite feeds have been proven to keep consumers engaged. We’ll explore how a specific cognitive bias, related to investment, affects this behavior.
Consumers are spending tons of time online, much of which is spent on feeds. Surprisingly, the unit bias and M&Ms have a lot to do with it.
Check out our exclusive, three-year partnership with Le Figaro. They recently launched Taboola Feed on their mobile web and in-app properties.