How do you budget for content discovery, native advertising and more? Here are four simple steps to carefully crafting a budget for digital marketing.
Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”
Native ads are supporting content in South East Asia. By 2021,it’s expected to be nearly 3/4 of all online ad spend, with Asia-Pacific taking the lead.
If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.
The good news—your Taboola budget is fully in your control. Our customers only pay when people click on their ads and reach the advertiser’s website.
This is a collection of advice from successful professionals, agencies and analyst groups for media buyers looking to make a splash in their industry.
You may have hit the content jackpot without even knowing it. Look for the golden nuggets of earned media that might be out there, and promote them.
Blog distribution is extremely important. With these tools and a little savvy, you can blast a message that converts into clicks, and clicks that convert.
These are the most popular KPIs for our performance marketers, and exactly how you can use your Taboola campaign data to best optimize, and hit your goals.
FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.