- Taboola Blog
- Landing Pages
Simply publishing pages doesn’t increase your chance of conversion. You must also make them relevant to the pre-click stage (search or display ad, email campaign, etc.).
These 12 landing pages have these three elements in common, but each uses them in very different ways. Check out the top contenders.
Landing pages serve a single purpose—they insight your website visitors to take action. At the end of the day, that’s what you’re trying to achieve, right?
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. Landing Pages Best Practices–Copy, Design & Optimization 1. Your landing page should only include one link. Your landing page should not include the page navigation links that you typically use on your homepage and throughout your website, nor should it promote your social media accounts. In fact, your landing page shouldn’t include any component that tempts visitors to take any action besides the one you want them to. Including links and other distractions is the most common landing page mistake. In fact, it’s difficult to find landing pages that don’t break this rule. […]
A landing page is created specifically for the purpose of a marketing or ad campaign, and has a strong CTA—here’s how to create a good one.
The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.
If you’re running a sponsored content campaign, it’s vital that you make every interaction count once those users arrive at your intended landing page.