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In today’s digital age, building and sustaining a brand’s customer base online continues to be a formidable challenge for many companies regardless of their size. Brands are slowly but surely moving in the direction of becoming stand-alone publishers, producing high-quality content to engage, educate, and even entertain users in the hopes that they will consider becoming a customer. One such company that is knocking it out of the ballpark in terms of content marketing is Intel. With articles like “Can Tablets Change the Automotive Game?” and “Internet Killed the Video Star: Mobile Apps Redefine the Album Experience,” Intel’s digital magazine called iQ has built an array of high-quality content about living in a technological world, ranging from fashion to sports, gaming, health, and beyond. The result is a highly engaging hub of content that resonates with users and speaks to a new generation of tech spenders. I had the pleasure […]
As e-commerce rapidly becomes a booming trend in India, brands are beginning to shift their marketing efforts from traditional print and TV advertising to content marketing.
Starting with the early days of the web, articles featured on a publisher site were handpicked by editors