- Taboola Blog
Let’s talk about traditional vs. digital funnels, funnel anatomy, and everything you need to know to build your digital marketing funnel.
Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.
In this post, we’re going to share best practices for writing and building a high converting landing page.
You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to your content marketing efforts. Is email marketing a high priority at your company? It should be. Here’s why: Most used channel—By the end of 2019, the number of worldwide email users will increase to over 2.9 billion. Over one-third of the worldwide population will be using email by year-end 2019. (Source) Ownership—Email is entirely permission-based. You send messages to people who have given you permission to do so, and are therefore more receptive to your messages. Unlike social media channels as […]
When you’re ready set-up your holiday Taboola campaign, know how to optimize in real-time for the biggest return on ad spend (ROAS).
Online sales growth this year is a reason to diversify your holiday media mix. Here’s our creative recommendations for building the best holiday campaign.
Discovery is the channel you need to be focusing on for scale—Taboola can help you target an audience that you know will be interested in a purchase.
eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here’s what we found.