Driving Traffic

In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.

Tophatter saw 3.7%+ conversion rate with Taboola than any other paid channel, and 4.7% more purchases from first-time visitors on the same day.

To support a recent ‘Visit Britain’ branded content campaign targeting India, TUI turned to Taboola to drive high quality traffic and conversions.

Taboola and Google AdSense offer similar services for publishers, but advertisers often ask—”What’s better, Taboola or Adsense?”

If you’re using an advertising technology platform, you should know: the use of mobile devices topped desktop use back in 2016.

We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].

FreedomPop campaigns performed more effectively than projected against CPA goals, especially in regards to international acquisition efforts with Taboola.

Leesa and Taboola worked together to increase return on ad spend by 5 times, resulting in better conversions for the popular mattress brand.

Black Friday and Cyber Monday online sales hit record breaking numbers this year. According to black friday consumer data from eMarketer, online sales surged to $1 billion dollars daily leading up to the weekend, and reached more than $3 billion dollars on Black Friday and again on Cyber Monday. Leading up to this year’s sales, many were skeptical if the infamous holiday shopping weekend still held the same weight. Just as we demonstrated what happens when consumers spend time reading about fashion, we wanted to also examine the power of a sale on Black Friday and Cyber Monday. To do this, we examined a few of the most popular mobile devices and tablets—a common Black Friday and Cyber Monday purchase—and measured them up to their deals on the day. Here is what we found. During the last quarter, the iPhone steadily remained a front runner in terms of how much […]

Earlier this morning, we announced our exclusive, multi-year partnership with Johnston Press, one of the UK’s largest local and regional multimedia organizations with 20 million unique visitors every month. As part of the collaboration, Taboola’s personalized content recommendations will be integrated across Johnston Press’ network of over 200 desktop and mobile sites, including The Scotsman, The Yorkshire Post, Belfast Newsletter and The News, Portsmouth, driving audience engagement and creating a significant new revenue stream for the publisher. As mobile traffic becomes more and more important to Johnston Press, Taboola’s predictive technology, which is fully optimized for both desktop and mobile devices, has served as a valuable multi-platform solution for the publisher. In fact, mobile traffic now accounts for 48% of all traffic in the UK, according to a report by UK-based internet marketing firm Affiliate Window. Johnston Press has a long history of serving high-quality content to audiences throughout the […]