- Taboola Blog
- Creative Strategy
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here’s what we found.
You’ve spent energy crafting engaging editorial content—here’s how to set it up so your audience takes the action you’re looking for.
We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].
The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.
Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.
To support your content discovery campaigns this Valentine’s Day, we’ve created a guide to finding your discovery campaign soul mate.
Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.
As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom have in common? It seems that users from both of these countries click on more negative content (graph shows the calibrated CTR score): Not All Positives Are Created Equal Three words that are commonly used to describe positive content were compared in the nine countries related to this study: ‘Top’, ‘Best’ & ‘Perfect’. Does anyone else see what I see regarding the CTR score in the U.S.? Is the American dream of success and perfectionism demonstrated perfectly in the graph below? Punctuation Marks Have you ever asked yourself if adding punctuation marks makes your […]
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks? In the literature, there are two main views on banner ads: The distinctiveness view: Banner ads are distinct from their surroundings, and therefore will automatically attract people’s attention. The banner blindness view: People have developed a blindness mechanism to automatically avoid such ads, and therefore these designs are ignored even if their content is consistent with people’s needs. So who’s right? Sun, Lim, & Peng (2013) proposed an evolutionary perspective in which banner ads have initially gotten a lot of clicks, but because of the negative experience that users have had when interacting with banner ads — such as feelings of irritation, distraction and intrusiveness — users have developed an altogether blindness to them. Have you ever taken a huge bite out of a delicious looking apple, only to realize that the apple was gross and […]