- Taboola Blog
- Creative Strategy
Using slo-mo in your video ad increases the viewer’s attention, evokes positive emotions and (weirdly enough) gives the perception that time is flying.
It seems like consumers today have become skeptical toward perfection in video advertising and are looking for something more real.
Recent targeting, image and keyword trends reveal valuable insights that will help marketers build more engaging campaigns this Valentine’s Day season.
Our top sponsored content campaigns in 2018 are fierce—here’s how these innovative, creative and forward-thinking brands found success.
Data from Taboola Trends reveals the best headline keywords and image trends that will entice people to click—some may not be what you’d expect.
This holiday season, we’ve taken a deep dive into planning and executing digital marketing campaigns for the home and lifestyle industries.
Content discovery networks place native ads on news sites and the websites of premium publishers. Here’s how ecommerce brands are jumping on board.
In this guide, we break down what CRO is, why it’s valuable, how to do it, and highlight some successful CRO case studies.
If the objective of your ads is to generate leads you need to focus your efforts on perfecting the page that visitors land on when they click. That is, you need to create landing pages that generate leads. In this post, I’m going to share best practices for writing and building a high converting landing page. But first… Landing pages vs. Homepages: What’s effective? First, understand your landing page should not be confused with your homepage. Don’t set up your campaign to (1) direct the visitor to your homepage or (2) to an alternate version of the company’s homepage (for tracking purposes). These approaches will likely kill your conversion. See, the job of the homepage is to present the company’s value proposition and help visitors find additional content. If you want your ads to produce conversions, you need to create a dedicated, standalone landing page. Visitors should immediately understand your […]