Taboola Creative Strategist Rachel Zalta takes a psychological dive into two types of video consumers—those goal-oriented, and those in exploration mode.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
We ran A/B tests across hundreds of campaigns for insight into how to structure your campaigns for the most post-click engagement. Here's what we found.
You’ve spent energy crafting engaging editorial content—here’s how to set it up so your audience takes the action you’re looking for.
We analyzed our network’s app creatives to see which performed best for marketers. These are best practices for app distribution [infographic].
The Taboola creative strategy team has taken a look at landing page best practices for a Taboola user. The big news—gamification is king.
Our creative strategy team tested creatives over time to determine campaign best practices—best titles, image best practices, and much more.
It's hard to break through the noise. An understanding of the cocktail party effect will take your content distribution strategy to the next level.
To support your content discovery campaigns this Valentine's Day, we’ve created a guide to finding your discovery campaign soul mate.
Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.