- Taboola Blog
- COVID-19: Advertisers
This is how to create genuine content that connects with your audience when both you and they are experiencing a time of crisis.
What are people organically interested in? See how to find and use new audience segments relevant to changes in consumer behavior online.
Now that the world’s population is widely working from home or operating entirely out of their homes, thinking strategically about your media mix has a whole new meaning.
The way people interact with brands in changing in light of COVID-19 as TV & Digital will likely play a more significant role than usual with more time spent at home.
We’ll not only run through some of these brands’ examples, but share how you can apply the strategies they used into impactful campaigns of your own.
Here are three ways, inspired by real companies, to adapt your advertising strategy to continue to be a resource in the lives of your customers, your employees, and your families as the world adjusts.