- Taboola Blog
- Consumer Data
We’re breaking down opportunity for finance advertisers from every corner of the industry; including trends from mortgage lenders, banks, fintech and more.
It turns out that brands can expect more clicks on the open web this Easter—if they follow a few best practices for Easter marketing.
Consumers are starting to plan their summer holidays and travel brands have an opportunity to reach them while there is high interest.
This infographic is for marketers looking to build the best online advertising and content distribution creatives to reach a target audience this new year.
eCommerce best practices will help you create the best converting Taboola campaign possible for Singles Day at each stage of the buyer journey.
Announcing Taboola Trends—a data tool for marketers that provides up-to-date trends so they can create successful campaigns for their brand in real-time.
The average US content categories clicked in 2016 were from entertainment and finance content recommendation campaigns – Taboola data.
Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.
Black Friday and Cyber Monday online sales hit record breaking numbers this year. According to black friday consumer data from eMarketer, online sales surged to $1 billion dollars daily leading up to the weekend, and reached more than $3 billion dollars on Black Friday and again on Cyber Monday. Leading up to this year’s sales, many were skeptical if the infamous holiday shopping weekend still held the same weight. Just as we demonstrated what happens when consumers spend time reading about fashion, we wanted to also examine the power of a sale on Black Friday and Cyber Monday. To do this, we examined a few of the most popular mobile devices and tablets—a common Black Friday and Cyber Monday purchase—and measured them up to their deals on the day. Here is what we found. During the last quarter, the iPhone steadily remained a front runner in terms of how much […]
As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company selling baby products. Perhaps you’d target married women ages 25-35, as they’re likely to have children. But how many grandmothers, fathers, and single mothers are you missing out on? This is a simplified example, but regardless of your particular business, there’s a good chance you’re letting a percentage of your audience fall through the cracks. Let Users Opt-In to Your Message This is where content marketing, and more specifically content discovery, can play an important role in your efforts. By putting your value proposition out into the world, users can opt-in and self-select merely by […]