Here are our eCommerce best practices. Taboola worked with an internal content strategy team to analyze thousands of eCommerce discovery campaigns.
Black Friday and Cyber Monday online sales hit record breaking numbers this year. According to black friday consumer data from eMarketer, online sales surged to $1 billion dollars daily leading up to the weekend, and reached more than $3 billion dollars on Black Friday and again on Cyber Monday. Leading up to this year’s sales, […]
Consumer data: Tis the season…for holiday shopping! The weather is cooling down, the leaves are changing colors and shoppers are already starting to shop for winter attire. Believe it or not, consumers already have an eye out for the perfect outfit for holiday parties, stocking up on sweaters and boots to stay warm, and maybe […]
As the digital media landscape grows and evolves, more and more marketers are putting emphasis on targeting. Of course this makes sense. If internet advertising is the wild west, targeting is a great Sheriff to keep your numbers and metrics in check. That being said – targeting can often be flawed. Say you’re a company […]
As Taboola expands internationally, we’re getting more new data every day. We decided to see just how different user behavior is from geo to geo. As you build out your content campaigns, take a look at the below data for some inspiration! Negative & Positive Content What do the United States and the United Kingdom […]
Do banner ad designs, including impressive size, bright colors, animation, etc., get more clicks? In the literature, there are two main views on banner ads: The distinctiveness view: Banner ads are distinct from their surroundings, and therefore will automatically attract people’s attention. The banner blindness view: People have developed a blindness mechanism to automatically avoid […]