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Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Taboola-referred users were 31 percent more valuable than the users that were arriving from display for brand Secret Escapes.
Pioneering a new product concept from scratch is a feat unto itself, but promoting it post-launch poses its own set of challenges. Paid search promotions work well for products or services that consumers are explicitly seeking out, but what if the company’s new offering is something that no one has seen before? Flintobox is a theme-based “discovery box” that curates exploratory activities and games for children between the ages of two and eight. Delivered to customers’ homes as a monthly subscription, each box is tailored around a specific subject, such as “Space Adventure” or “The Little Musician,” and the company has already carved out a successful niche in the Indian childhood education market. In an effort to better educate audiences about its innovative offering, Flintobox invested in robust content marketing efforts, spanning blog content, ebooks and customized landing pages. The company teamed up with Taboola to promote these items on […]
In their quest to reach the coveted “Inbox Zero,” many people around the world have installed Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari that helps users take control of their email inboxes. Boomerang supports an array of useful features — such as “send later,” snooze messages, read receipts, and more — that enable users to better manage the flow of incoming and outgoing emails throughout the day. Although Boomerang has had tremendous success acquiring new users through search and referral channels, their team was looking for a new way to reach audiences who may not be aware of such email productivity “hacks.” Realizing the potential for content-driven efforts to educate these new audiences, Boomerang teamed up with Taboola to craft a strategy for tapping into the “discovery” channel. Our teams published a case study about the partnership, which involved extensive A/B testing to uncover the […]
Digital-first publishers may be more nimble than their traditional counterparts, but building a loyal readership from scratch can be especially difficult given the level of online competition for user attention. While social media networks have had a “flattening” effect, allowing new sites with compelling content to quickly go “viral” and reach massive new audiences, even those platforms are becoming increasingly cluttered, and many publishers are beginning to question the value of social-referred audiences. This is a challenged faced by publishers around the world, including independent digital media company Scroll, whose online destination Scroll.in has become one of the fastest-growing news sites in India. Looking to diversify its audience development efforts, Scroll teamed up with Taboola to target engaged audiences on top sites across the web, and ultimately grow their overall readership. We published a case study that features some of the key highlights from this partnership, including data around how […]
In recent years, technological advances around solar energy have lowered panel prices to a more affordable threshold, and many homeowners are beginning to consider residential installations that enable them to take control over their energy consumption. This exciting new market has attracted companies from around the world, including both existing energy utilities and disruptive startups. But marketing the panels can prove difficult as only certain types of houses and geographical locations are suitable for implementations. This summer, Taboola partnered with a solar energy company based in New Zealand to boost its customer acquisition efforts throughout the country. The collaboration targeted audiences located in the Greater Auckland Area, directed users to a landing page that gathered information about their house type, and ultimately enrolled eligible prospects to consider equipping their homes for a sustainable future. We published a case study of Taboola’s work with the company, including some of the below […]
With operations spanning Pune, Mumbai, Bangalore and Delhi, Amura is one of India’s leading digital marketing firms, with a client roster that includes many of the country’s top real estate brands. In an effort to activate the pan-India real estate market, Amura organized the first-ever Indian Realty Flash Sale (IRFS 2015), a four-day online real estate event showcasing properties across 15 cities and 50 top Indian developers. Given the time-sensitive nature of the sale, Amura teamed up with Taboola to target audiences across the web in real-time, driving probable buyers to the IRFS microsite and generating new leads for potential sales. Following the success of the campaign, our teams published a Think Tank interview with Amura’s paid media manager, along with a case study that provides an in-depth look at the collaboration. Some of the key highlights include: Taboola’s advanced targeting drove an average 10 percent boost in qualified traffic […]
As the effectiveness of online “push” advertisements continues to wane, there is a surge of new interest around inbound marketing methods. Content has proven to be a powerful way of attracting and engaging new customers, and software companies like Hubspot are building platforms that help companies manage and optimize lead generation throughout the entire customer decision process. Based in México, inbound marketing agency Grou works with clients around Latin America on incorporating these new methods into their overall marketing strategies. Following its own best practices, Grou began building out its company blog with actionable tips for marketers and insights derived from successful case studies. The company encountered limited success promoting its services across search and social channels, but after partnering with Taboola, discovery soon emerged as the most effective lead-gen channel. We recently published a case study featuring Taboola’s work with Grou, including some of the below key highlights: Discovery […]
Although publishing on the web is cheap and easy, high-quality content requires teams of writers and designers, and smart distribution strategies are crucial for ensuring that marketers make the most of their investment. In addition to crafting an array of digital media, including videos, infographics, and microsites, Chicago-based content marketing agency Imagination works with clients on developing targeted content promotion strategies, leveraging Taboola to boost the efficiency and ROI of their distribution efforts. Earlier this year, Imagination published their own case study about how Taboola lifted results for one of their major financial services clients. We thought it would be beneficial to highlight several of their content marketing campaigns, and feature a sampling of scenarios where Taboola empowered Imagination to achieve greater results for clients, across an array of industries, in a scalable and cost-effective way. Below are some key highlights reflecting the impact of discovery on Imagination’s campaigns: Drove […]
This past March, we announced the official launch of Taboola Newsroom, a real-time optimization technology that empowers editorial teams with actionable data around what story headlines, thumbnails and placements generate the maximum engagement across desktop and mobile homepages. Provided free of charge to our publisher partners, Newsroom proved to be an invaluable resource for Refinery29, the largest independent fashion and style website in the US. Through rigorous A/B testing of different creative elements, Refinery29 was able to maximize the impact of its popular lifestyle content both on-site and across the web. Some of the key highlights from our recently published case study: Newsroom increased homepage story CTRs by up to 200 percent Homepage story CTRs jumped 45 percent per test on average Newsroom data informed Refinery29’s social media promotion strategies across channels including Facebook, Twitter and Pinterest Check out the full write-up (including imagery) — along with our other case […]