- Taboola Blog
- Case Studies
Last October, we featured Bundoo on Taboola’s blog as part of our Content Spotlight series, explaining how the site’s expert-written articles and smart content strategy have established Bundoo as the ultimate parenting resource on the web. As Taboola continues to work with Bundoo toward growing its online community of parents and child-care health professionals, we published a case study detailing some of the results our teams have achieved. A few key highlights: Taboola generated 22 percent lower bounce rates than all competing discovery platforms. Taboola’s on-site “organic” recommendations generated 60,000 incremental monthly clicks on Bundoo.com. Bundoo has seen a 13 percent jump in new users every month since partnering with Taboola. With Taboola, Bundoo has significantly grown their level of audience engagement, including a 45% increase in pages-per-visit and a 70% jump in time-on-site. You can check out the full write-up (including imagery) — along with our other case studies, data sheets, […]
What should I pack in my labor and delivery bag? Are baby pacifiers dangerous? How can I stop my kids from fighting? These are just some of the numerous questions swimming through the brains of both moms and dads that Bundoo, a unique parenting website, tackles. Part medical advice/ part community, Bundoo has successfully created a new, comprehensive digital hub for parents and childcare professionals to connect, share, and learn. Bundoo helps attract readers to their website via Taboola’s content discovery platform which shares their high-quality content with parents across a network of premium websites. “In comparison with other advertising platforms we use to promote Bundoo content, Taboola’s traffic quality wins,” says Stephanie Winans, COO at Bundoo. “With a bounce rate 22% lower than other content discovery platforms, more time on site and pages per visit, our visitors from Taboola are some of our most engaged.” Headlines like “Birth Order: Character […]
This week’s Taboola Think Tank kicks off with The Onion, which along with its sister site The A.V. Club, reaches more than 11 million unique visitors every month.
Last week, we announced an exciting partnership with StepLeader, a leading mobile app developer for local media, to launch in over 100 different Android and iOS publishers’ apps
Mr. Kriegers reported that Taboola’s personalized video recommendations have increased video traffic and revenue by 290% within the first 3 months.