Andy, CEO at AdThrive and the challenges and opportunities facing bloggers seeking to monetize their content – now with outstream video advertising.
To support the French premier of the movie Ben Hur, Paramount decided to promote an article written by the entertainment team of 20 Minutes.
ConvertMedia’s (now Taboola) partnership with Salon.com is featured in the July/August 2016 issue of EContent Magazine where our case study discusses how we provided solution to Salon’s appetite for digital innovation. “Partnership with ConvertMedia ‘has already led to significant success in terms of both increased revenue generation and a smooth user experience.’” See full case study here
Financial planning is a complicated undertaking for even the most money-savvy individuals. The availability of online information has made it easier for people to research a variety of investment options, insurance policies, and retirement plans, but there remains a need for resources that can help people sift through the complexity and simplify the decision-making process. […]
The company crafted a user acquisition strategy that effectively spread the word about its new marketplace and enrolled new buyers and sellers.
Our team found that Taboola outperformed search in driving new TV sales for a leading US consumer electronics company during the holidays.
Taboola’s Internal Retargeting capabilities enabled LendingTree to strategically promote (and re-promote) its content to new audiences across the web.
We sat down with Cristina Calderin from Thought Catalog for an inside look at the video advertising operations of this popular millennial-themed website.
Grizly found Taboola users outperformed all other recommendation networks: 60-70% more pages per visit, and generating 3x more revenue per session.
Taboola-referred users were 31 percent more valuable than the users that were arriving from display for brand Secret Escapes.